Nuptial Convenience

Wedding planning gets a convenience culture overhaul

Implications - Keeping pace with increasing consumer expectations related to convenience, wedding-planning products and services are being re-positioned to highlight their ease of use and efficiency. This is well-timed with a less traditional approach to weddings that's come about in the past few years, and allows for companies in this competitive space to stand out with a coveted value proposition: making wedding planning less stressful.

Workshop Question - If you were to focus on creating the most convenient version of the product or service you provide, what would that look like? How would it be different from what you already offer?
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Jun 18 - Feb 19
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Featured Examples
Wedding Wine-Buying Websites - Aldi Launched a Budget-Friendly Wine-Buying Service
SCORE 6
This Year and Warm 749 Clicks Pub: Jun 7, 18
Wedding Wine-Buying Websites
Aldi Launched a Budget-Friendly Wine-Buying Service
Aldi recently launched a new wine-buying service dedicated to helping customers buy budget-friendly wines for weddings. The wine-buying service can be accessed on Aldi’s website and it offers... [More]
One-Stop Wedding Planning Shops - Zola's NYC Store Helps Couples Plan a Wedding in Under an Hour
SCORE 7.5
This Quarter and Hot 543 Clicks Pub: Jan 3, 19
One-Stop Wedding Planning Shops
Zola's NYC Store Helps Couples Plan a Wedding in Under an Hour
Zola, the disruptive wedding company that is reinventing the planning and registry experience, recently opened the doors to a one-stop wedding planning shop in New York City’s Flatiron District.... [More]
At-Home Wedding Dress Try-Ons - 'The Bride Box' by Floravere is a Comfortable Shopping Experience
SCORE 6.3
Recent and Warm 72 Clicks Pub: Feb 19, 19
At-Home Wedding Dress Try-Ons
'The Bride Box' by Floravere is a Comfortable Shopping Experience
Thanks to the rise of direct-to-consumer brands, it is now possible to arrange for everything from eyeglasses to bras and footwear from the comfort of one’s home—and The Bride Box takes the... [More]
Paperless Wedding Invites - Paperless Post Launched Elegant Electronic Invites with Venamour
SCORE 4.3
Recent and Average 44 Clicks Pub: Feb 20, 19
Paperless Wedding Invites
Paperless Post Launched Elegant Electronic Invites with Venamour
In place of traditional invitations, many couples are opting for electronic wedding invites that are cost-effective and simplify the process of tracking RSVPs. While electronic invites of years past... [More]
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