Contemporary label KidSuper launches a retro streetwear campaign for its latest collection. The mode of presentation is exceptionally interesting. Dubbed 'Wedding Season,' the fashion campaign features a series of grainy photographs, as well as a quirky, short film-style video.
The promotional materials for KidSuper's streetwear campaign do not only highlight the label's latest offerings. 'Wedding Season' is essentially one big reference to the 2005 cult-favorite 'Wedding Crashers,' starring Owen Wilson and Vince Vaughan. Given the overall silliness and popularity of the movie, KidSuper's humorous contemporary take on it will, without a doubt, gain popularity among fans.
Aside from the ultra-creative, pop culture-inspired approach to the streetwear campaign, the label's latest collection features cozy apparel, including accessories, underwear, and outerwear. In addition, most of the pieces are adorned with the art of KidSuper's founder — Colm Dillane.