In place of traditional invitations, many couples are opting for electronic wedding invites that are cost-effective and simplify the process of tracking RSVPs. While electronic invites of years past have left something to be desired, a new wave of design-centric paperless invites are being embraced by modern couples with a practical, sustainable viewpoint.
Paperless Post collaborated with boutique stationery studio Venamour on a range of contemporary electronic save the date, bridal shower and wedding invitations with standout typefaces and minimalist graphics. These simple wedding invites are offered in various color combinations and have the ability to be customized to one's liking.
By sending these invitations, customers are able to track delivery and opens of the invites, as well as communicate with recipients, collect mailing addresses and otherwise do what paper invites cannot.
What's Driving This Trend
- Paperless Invitations
- Opportunity for businesses to develop design-centric electronic invites that are cost-effective, customizable, and offer tracking and communication features.
- Sustainable Weddings
- Opportunity for businesses to cater to modern couples with a practical, sustainable viewpoint by offering eco-friendly wedding solutions.
- Digital RSVP Tracking
- Opportunity for businesses to create convenient digital platforms for tracking RSVPs and collecting necessary information for wedding planning.
Who This Affects Most
- Wedding Invitation Design
- Disruptive innovation opportunity for stationery studios and graphic designers to create contemporary electronic wedding invitations with standout designs.
- Wedding Planning Services
- Disruptive innovation opportunity for wedding planning services to offer integrated digital platforms for tracking RSVPs, communicating with guests, and collecting necessary information.
- Event Technology
- Disruptive innovation opportunity for event technology companies to develop advanced tracking and communication features specifically tailored for wedding invitations and RSVPs.
