To introduce consumers to its new packaging, Vin Vault Wines launched a cinematic commercial called 'Vin Vault: The Heist' as part of its 'Guilty of Great Taste' campaign.
The movie-style advertisement for the boxed wine introduces a bold cast of characters, including Vincent Vault, who will stop at nothing to acquire the boxed wine. The ad opens with a movie rating of "R" for "Responsibly" and closes with a still image that is designed to mimic the look of a movie poster. In between, the 45-second trailer quickly flashes words to describe some of the best qualities of the boxed wine's flavor profile.
The new packaging design from Vin Vault Wines comes in a sophisticated blue and gold scheme that ties in well with the notion that "if delicious is a crime, Vin Vault is guilty of great taste."