'Voyager Point' is the newest 7-Eleven wine that promises consumers an affordable way to explore premium vintages. Some of the varietals available through Voyager Point include Cabernet Sauvignon and Red Blend, both from California and Sauvignon Blanc from New Zealand.
The wines are priced between $9 and $12, with the Voyager Point wines evaluated alongside the top-selling wines in each varietal. While there are many consumers who believe that shelling out a few more dollars will guarantee a better product, it has been noted that "in testing, customers preferred Voyager Point over the higher-priced national brands."
From customizable cold brew beverages to its 7-Select organic juice range, 7-Eleven is reinventing the convenience store experience by redefining the kinds of food and beverage products that consumers can expect to find in-store.
Convenience Store Wines
More Stats +/-
Health-Focused Convenience Stores
Self-Cooling Canned Coffees
Convenience Store Fruit Snacks
Iconic Cartoon Character Donuts
Automated P2P Check-In Services
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.