'Voyager Point' is the newest 7-Eleven wine that promises consumers an affordable way to explore premium vintages. Some of the varietals available through Voyager Point include Cabernet Sauvignon and Red Blend, both from California and Sauvignon Blanc from New Zealand.
The wines are priced between $9 and $12, with the Voyager Point wines evaluated alongside the top-selling wines in each varietal. While there are many consumers who believe that shelling out a few more dollars will guarantee a better product, it has been noted that "in testing, customers preferred Voyager Point over the higher-priced national brands."
From customizable cold brew beverages to its 7-Select organic juice range, 7-Eleven is reinventing the convenience store experience by redefining the kinds of food and beverage products that consumers can expect to find in-store.