Oat milk can now be observed as a base in various desserts
Trend - Brands are taking note of the rising popularity of oat milk–the oat-based milk alternative–and are now using the ingredient as a base for their desserts. More than offering a similar taste and texture to real milk-based products, the use of oat milk in such items cements these brands as ahead of trends that are emerging in industries similar to theirs.
Insight - Post-foodie culture, consumers are more open to the idea of food as a form of adventure. This opens up numerous opportunities for the exploration of alternative ingredients and interesting flavors. This openness is furthered by a new approach to wellness wherein consumers are open to trying new ingredients that promise various health benefits.
Insight - Post-foodie culture, consumers are more open to the idea of food as a form of adventure. This opens up numerous opportunities for the exploration of alternative ingredients and interesting flavors. This openness is furthered by a new approach to wellness wherein consumers are open to trying new ingredients that promise various health benefits.
Workshop Question - Consider an emerging trend in an adjacent industry. How could your brand adapt it to suit its own needs?
Trend Themes
1. Oat Milk Obsession - As consumers shift to a more plant-based diet, brands are incorporating oat milk into different food categories to address consumer demands and preferences.
2. Food as Adventure - Consumers are more inclined to experiment with alternative ingredients and new flavors, which encourages companies to explore new product development approaches and innovative recipes.
3. Health Conscious Lifestyle - The current focus on holistic wellness inspires customers to prefer plant-based and allergy-friendly alternatives while also considering their environmental and ethical impact.
Industry Implications
1. Plant-based Foods - Companies under this category can innovate beyond beyond meat alternatives and explore new ingredient options.
2. Dairy-free Desserts - As dairy-free desserts continue to gain popularity, businesses can experiment with different bases beyond the popular coconut and nuts options.
3. Alternative Ingredient Snacks - Brands can explore how to use various ingredients differently to create snacks that will appeal to a new wave of health-conscious consumers.
