Oat Dessert

Oat milk can now be observed as a base in various desserts

Implications - Brands are taking note of the rising popularity of oat milk–the oat-based milk alternative–and are now using the ingredient as a base for their desserts. More than offering a similar taste and texture to real milk-based products, the use of oat milk in such items cements these brands as ahead of trends that are emerging in industries similar to theirs.

Workshop Question - Consider an emerging trend in an adjacent industry. How could your brand adapt it to suit its own needs?
SCORE 7
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21,786 Total Clicks
May 18 - Feb 19
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Featured Examples
Oat Milk Ice Creams - Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
SCORE 7.3
This Year and Warm 754 Clicks Pub: May 26, 18
Oat Milk Ice Creams
Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
Oat milk is a popular non-dairy alternative that is often enjoyed in beverage form, and oat milk brand Oatly is now offering a new way for consumers to indulge with its oat milk ice cream line.... [More]
Oat-Based Chocolate Bars - ChocOats are Organic, Dairy-Free and Made with Gluten-Free Ground Oats
SCORE 6.1
This Year and Warm 495 Clicks Pub: May 30, 18
Oat-Based Chocolate Bars
ChocOats are Organic, Dairy-Free and Made with Gluten-Free Ground Oats
At a time when many health-conscious consumers are interested in discovering non-dairy milk alternatives—like oat milk—and better-for-you confections, premium chocolate maker Goodio is... [More]
Oat Milk-Based Desserts - So Delicious' Newest Dairy-Free Frozen Desserts Feature Creamy Oat Milk
SCORE 5.7
This Month and Warm 168 Clicks Pub: Feb 7, 19
Oat Milk-Based Desserts
So Delicious' Newest Dairy-Free Frozen Desserts Feature Creamy Oat Milk
So Delicious makes a range of dairy-free frozen desserts made with cashew, coconut and almond milk alternative bases and the newest additions to its range include a trio of oat milk-based frozen... [More]
Eco Oat Milk Smoothies - IKEA's MUNSBIT Smoothies Help to Reduce One's Carbon Footprint
SCORE 6.3
This Month and Warm 164 Clicks Pub: Jan 31, 19
Eco Oat Milk Smoothies
IKEA's MUNSBIT Smoothies Help to Reduce One's Carbon Footprint
In the UK, IKEA recently launched two dairy-free, vegan-friendly oat milk smoothies called ‘MUNSBIT.’ These smoothies, which are made without any animal ingredients, are called out as... [More]
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