Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,734 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,323 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,323 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,734 cutting edge ideas.

Versatile Mainstream Oat Milks

The New Quaker Oat Beverage Has a Super Smooth Texture

— November 12, 2018 — Lifestyle
The Quaker Oat Beverage has been unveiled by the Quaker Oats Company as a new non-dairy drink option for consumers who are looking for an alternative to milk to drink or use in their favorite recipes.

The oat-based beverage is reported to have a smooth texture profile and will come in three flavor options including Original, Original Unsweetened and Vanilla. Each of the drinks are perfect for drinking on their own or as a non-dairy alternative to put in your coffee, cereal, smoothies or other favorite recipes.

The Quaker Oat Beverage speaks to the increased popularity of alternative milk drinks and will be available for purchase starting in January. The drink is part of parent company PepsiCo's shift towards healthier food and drink options, and away from its well-known albeit unhealthy products like soda.
Trend Themes
1. Alternative Milk Options - The increasing demand for alternative milk beverages presents an opportunity for companies to introduce more plant-based options with unique flavor profiles and packaging designs.
2. Plant-based Beverages - As consumers shift towards more plant-based diets, there is an opportunity for companies to create more innovative and sustainable plant-based beverage products that cater to different dietary restrictions and preferences.
3. Healthy Drink Alternatives - As consumer awareness of health and wellness continues to rise, there is an opportunity for companies to introduce more healthy and functional beverage options that cater to different dietary needs.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of the trend towards alternative milk options and develop more innovative and sustainable products that cater to different dietary needs and preferences.
2. Packaging Industry - As the demand for plant-based beverages increases, companies in the packaging industry can develop more sustainable and eco-friendly packaging solutions that enable companies to differentiate their products and appeal to environmentally conscious consumers.
3. Retail Industry - As consumers increasingly seek out healthy and functional products, retailers can take advantage of the trend towards alternative milk options by stocking a wider variety of plant-based beverage products and catering to different dietary needs and preferences.
5.3
Score
Popularity
Activity
Freshness