Volcanic Consumption

Brands incorporate volcano-grown ingredients to elevate edible products

Implications - Increasing the desire and exclusivity of products, brands incorporate ingredients grown on rich, lava soil. This unique growing process allows companies to leverage volcano-esque branding as well as increase pricing due to the rarity of successfully growing products in such harsh environments. Consumers are drawn to these products for their exclusive nature luxurious characteristics.

Workshop Question - How can your brand focus on the origin story of your products and services to entice consumers?
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24,538 Total Clicks
Jun 18 - Feb 19
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Featured Examples
Minimalist Mineral Water Cans - Calm & Stormy Sources Its Spring Water from Under a Dormant Volcano
SCORE 7.7
This Year and Hot 909 Clicks Pub: Nov 21, 18
Minimalist Mineral Water Cans
Calm & Stormy Sources Its Spring Water from Under a Dormant Volcano
Calm & Stormy packages its still and sparkling Australian spring water in eco-friendly mineral water cans with minimal details. The brand sources its spring water from under a dormant volcano... [More]
Branded Volcanic Chocolate Bars - These Volcanic KitKats are a Novelty with a Very Unique Taste
SCORE 7.1
This Month and Warm 554 Clicks Pub: Jan 24, 19
Branded Volcanic Chocolate Bars
These Volcanic KitKats are a Novelty with a Very Unique Taste
Volcanic chocolate makes up 0.2 of the world’s chocolate. It is made with very special cocoa beans that have been grown on rich lava soil. Because of this, the ingredient retains a very... [More]
Gourmet Volcanic Sea Salts - This Red Hawaiian Salt from Jacobsen Salt Co is Rich in Minerals
SCORE 5.5
This Year and Warm 647 Clicks Pub: Sep 30, 18
Gourmet Volcanic Sea Salts
This Red Hawaiian Salt from Jacobsen Salt Co is Rich in Minerals
Made for grinding, this Red Hawaiian Salt from Jacobsen Salt Company can be used to bring flavor to a variety of dishes, from sweet to savory. Known for its bright red hue, the Red Hawaiian Grinding... [More]
Volcanic Soil Tequilas - Tears of Llorona No 3 Tequila is a Complex Yet Smooth Spirit
SCORE 5.8
This Year and Warm 242 Clicks Pub: Jun 20, 18
Volcanic Soil Tequilas
Tears of Llorona No 3 Tequila is a Complex Yet Smooth Spirit
Made from 100% blue agaves pulled from high volcanic slopes in Jalisco, the Tears of Llorona tequila is one of the most complex spirits in its category. The drink uses select agaves, starch, sugar... [More]
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