Brands incorporate volcano-grown ingredients to elevate edible products
Trend - Increasing the desire and exclusivity of products, brands are incorporating ingredients associated with lava. The unique growing process leveraging lava soil allows companies to leverage fantastical branding as well as increase pricing due to the rarity of successfully growing products in such harsh environments.
Insight - People can be drawn towards products that are extremely rare, as owning these items allows them to stand out amongst others. Additionally owning rare items can increase the perceived luxury and monetary value of a product, making it more desirable to affluent consumers.
Insight - People can be drawn towards products that are extremely rare, as owning these items allows them to stand out amongst others. Additionally owning rare items can increase the perceived luxury and monetary value of a product, making it more desirable to affluent consumers.
Workshop Question - How can your brand focus on the origin story of your products and services to entice consumers?
Trend Themes
1. Lava Soil Ingredient Incorporation - Brands are leveraging the unique growing process of lava soil ingredients to increase exclusivity and pricing of their products.
2. Rare Product Ownership - People are drawn towards products that are extremely rare, allowing them to feel unique and luxurious among others.
3. Eco-friendly Packaging Materials - Brands are opting for recyclable metal materials over plastic, which helps their products cool down faster and hold carbonation.
Industry Implications
1. Food and Beverage - Lava soil ingredient incorporation and rare product ownership can disrupt the food and beverage industry by creating novel, high-end products for affluent consumers.
2. Packaging - The use of eco-friendly packaging materials can disrupt the packaging industry by providing sustainability-focused alternatives to traditional plastic packaging.
3. Luxury Goods - The desire for exclusivity and rare ownership can disrupt the luxury goods industry by creating a market for unique, high-end products that cater to affluent consumers.
