Culinary Esports

Food & beverage brands target gamers with new products

Implications - As the esports industry continues to grow, brands are creating products that focus on this niche - but expanding audience. Brands leverage various tactics to reach the gaming community, for example, gamers that desire more focus look for product ingredients that promote cognitive stamina, or for gamers who enjoy snacking while they play, brands focus on convenient packaging. Targeting subcultures with new products will ultimately allow brands to make connections and build a loyal consumer base.

Workshop Question - How is your brand catering to emerging subcultural audiences?
SCORE 7
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55,159 Total Clicks
Feb 17 - Feb 19
This Quarter and Average
LifestyleFood
Featured Examples
eSports-Focused Foods - Runtime is a eSports Nutrition Company That Supports Peak Player Performance
SCORE 7.3
Warm 2,427 Clicks Pub: Mar 28, 18
eSports-Focused Foods
Runtime is a eSports Nutrition Company That Supports Peak Player Performance
eSports nutrition company Runtime has recently announced its seven-digit seed round and now plans for greater expansion into the relatively new market. The latest seed round was led by Everblue... [More]
Valentine's Gamer Drinks - 'Pink Grapefruit G Fuel' is an eSports Energy Drink for February 14th
SCORE 8.4
This Quarter and Hot 930 Clicks Pub: Feb 8, 19
Valentine's Gamer Drinks
'Pink Grapefruit G Fuel' is an eSports Energy Drink for February 14th
G Fuel Energy Formula identifies itself as the official eSports energy drink and to help gamers continually fuel themselves in a way that’s festive, it launched a special Pink Grapefruit... [More]
Finger-Cleaning Snack Bags - The Doritos Towel Bag is Made of Towel Fabric to Clean "Dorito Fingers"
SCORE 7.5
This Quarter and Warm 398 Clicks Pub: Feb 18, 19
Finger-Cleaning Snack Bags
The Doritos Towel Bag is Made of Towel Fabric to Clean "Dorito Fingers"
Snacking on a bag of Doritos creates fingers that are covered in orange-colored chip crumbs—known as “Dorito Fingers”—yet the Doritos Towel Bag aims to solve this problem with the... [More]
Energy Boosting Gamer Beverages - The MTN Dew Amp Game Fuel Comes in Four Flavor Options
SCORE 6.2
This Year and Warm 448 Clicks Pub: Dec 6, 18
Energy Boosting Gamer Beverages
The MTN Dew Amp Game Fuel Comes in Four Flavor Options
The MTN Dew Amp Game Fuel drink has been announced as a collaboration product with Call of Duty World League and Team OpTic to provide eSports gamers with a beneficial way to stay fueled as they play.... [More]
Portable Meat Bites - Hormel is Expanding Its REV Brand with Meat and Cheese Bites
SCORE 1.7
Untested 356 Clicks Pub: Feb 8, 17
Portable Meat Bites
Hormel is Expanding Its REV Brand with Meat and Cheese Bites
Hormel Foods is continuing to expand its REV brand with an all-new line of meat and cheese bites. Previously, Hormel released REV Wraps, which pairs different kinds of meats and cheeses in a... [More]
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