At this year’s Super Bowl, Doritos will air two commercials made by entrants to its Crash the Super Bowl contest. As it stands, there are five finalists and it’s a huge opportunity for any one of these aspiring commercial directors. The creator whose ad garners the most votes, as determined by fans will not only see their commercial aired during Super Bowl Sunday, but also win a $1 million cash prize. Runners up won’t be disappointed either, since they will get the chance to work on set of The Avengers: Age of Ultron.
One particularly standout finalist is the “Finger Cleaner” ad that shows a man who cleans the cheesy Doritos dust off his fingers by sticking his finger in a hole in the wall — it’s definitely memorable.
Two Doritos commercials will be aired on February 2nd, one as determined by fan votes in the Crash the Super Bowl contest online poll, which runs until January 29th and Doritos will choose the second ad.
Key Themes Behind This Trend
- Super Bowl Commercials
- Disruptive innovation opportunity: Create interactive and engaging commercials to capture the attention of viewers during the Super Bowl.
- User-generated Content
- Disruptive innovation opportunity: Encourage users to create and submit their own content, giving them a chance to have their work showcased to a large audience.
- Crowdsourcing Advertising
- Disruptive innovation opportunity: Tap into the creativity of the crowd by running contests or campaigns to solicit ad ideas from the public.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Embrace new and unconventional advertising methods to stand out in a saturated market.
- Film and Entertainment
- Disruptive innovation opportunity: Collaborate with brands for promotional campaigns that offer unique opportunities to aspiring filmmakers and content creators.
- Social Media
- Disruptive innovation opportunity: Utilize social media platforms to engage and involve consumers in marketing campaigns, allowing for greater reach and brand exposure.
