With specific sports bars created just for runners and golfers, its no wonder that star athletes around the world enjoy fueling up with eBars' products—including Jordan Spieth, the winner of the Masters and US Open this year.
The sports bars come in varieties for both men and women, designed to deliver the exactly what a pro athlete needs to keep them going. Each of the products is named as an acronym, explaining 'GOLF' as "Golfer's Organic Living Fuel," and 'RUN' as "Runners' Unequaled Nutrition."
The certified organic, gluten-free, dairy-free, soy-free and Kosher snack bars boast extremely pure ingredients like oats, honey, nuts, maca, banana and flaxseed. eBars' sports bars are said to be so healthy, the FDA had to create a special classification for the quality of its organic products.
What Makes This Trend Stand Out
- Sports-specific Snack Bars
- Opportunity to create snack bars tailored to the specific needs of athletes in various sports.
- Organic and Gluten-free Snacks
- Disruptive innovation opportunity to create healthy snack options for those with dietary restrictions and concerns.
- Naming Conventions for Product Lines
- Opportunity to create product lines with clever and informative naming conventions that appeal to consumers and differentiate brands.
Sectors Adopting This
- Athletic Nutrition Industry
- Opportunity for companies to innovate and meet the specific nutritional needs of athletes in various sports.
- Organic and Health Food Industry
- Disruptive innovation opportunity for companies to create healthy snack options that are organic and appeal to those with dietary restrictions.
- Marketing and Branding Industry
- Opportunity for companies to differentiate their brand by creating unique naming conventions that resonate with consumers.
