Pro women's basketball MVP Breanna Stewart and tennis pro Frances Tiafoe teamed up with CLIF to develop the CLIF BAR Caffeinated Collection to deliver the power and energy active individuals need to perform at their peak. These new energy bars with a kick of caffeine launched in Vanilla Almond and Caramel Chocolate Chip made with organic, non-GMO rolled oats and 10 grams of plant-based protein per bar.
Each Caffeinated Collection energy bar has about 65 milligrams of non-GMO, organic caffeine, which is the equivalent of one espresso shot.
Perfect for runners, climbers, athletes, and others with a passion for movement, the flavorful Caffeinated Collection delivers the boost needed to power through a workout, plus the sustained energy CLIF BAR is best known for.
What's Driving This Trend
- Caffeinated Nutrition Bars
- Merging caffeine with nutrition bars presents a unique opportunity to offer both energy and sustenance for active lifestyles.
- Organic Energy Food Products
- Rising consumer interest in organic products fuels demand for energy foods like caffeinated bars made with natural ingredients.
- Plant-based Protein Innovations
- The integration of plant-based proteins with energy-boosting ingredients is reshaping the sports nutrition landscape.
Who This Affects Most
- Sports Nutrition
- The sports nutrition industry stands to benefit from products that offer both energy enhancement and dietary benefits for athletes.
- Organic Food and Beverage
- Expansion of organic energy products offers a new pathway for growth in the organic food industry.
- Functional Foods
- Functional food markets are increasingly incorporating bioactive compounds like caffeine to deliver additional consumer benefits.
