The new Mountain Dew Ice soda has been unveiled by the brand as the latest flavor that offers a new take on citrus drinks. Featuring a lemon-lime flavor profile, the soda contains a splash of real juice and is even infused with caffeine to offer consumers an energy boost that is typically reserved for colas and coffee. This acknowledges the shift towards cleaner sodas that are refreshing, light and able to provide benefits beyond just thirst quenching.
The Mountain Dew Ice soda is set to launch in retail stores starting on January 15 and is being supported by an event in Brooklyn, New York with a surprise performance by a big name hip-hop artist. Fans who are looking to score tickets can find details on the iHeartRadio website.