Twisted Berry Energy Drinks

The Rockstar Twister Drinks Boast Rich Flavor with a Boost

The Rockstar Twister energy drinks have been announced by Barr Soft Drinks in the UK as a new series of refreshments that will offer a delicious way to perk up between activities or when feeling sluggish in the afternoon.

The drinks will come in two flavor options including Wacked Red Berry and Smashed Blue Raspberry, which will both come in 500ml cans that are priced at just 99p to make them a cost-effective alternative energy option. The drinks are set to kickstart the brand in the new year and offer consumers a lower calorie option that doesn't skimp when it comes to flavor.

The Rockstar Twister energy drinks will be available starting January 1, 2019 and aim to boost the alternative energy product market.

Alternative Energy Drinks
Opportunity to disrupt the energy drink market by offering lower-calorie options with rich flavor.
Cost-effective Refreshments
Opportunity to disrupt the beverage industry by providing affordable energy drink alternatives.
Flavorful Energy Options
Opportunity to disrupt the energy drink market by offering delicious, fruit-flavored options with a boost.

Sectors Adopting This

Energy Drink Market
Disruptive innovation opportunity to introduce flavorful, low-calorie energy drinks.
Beverage Industry
Disruptive innovation opportunity to offer cost-effective energy drink alternatives.
Refreshment Market
Disruptive innovation opportunity to provide delicious, flavorful energy drink options.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 22%
Freshness 8%

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