Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Chef
Cooking sessions and showings are presented in the VR space.
5.1
Trend score
Trend
What is the Virtual Chef trend?
Virtual Chef: One of the more unlikely applications of VR is brands in the food space using it for lessons and food-related experiences, with everything from live-cooking sessions to visual sampling shows for customers to take part in. The use of VR in the food space allows for brands to engage customers that may be too distant to tangibly test their offerings, and provides a uniquely immersive experience for curious consumers.
Insight
The consumer insight behind the Virtual Chef trend
For "foodie" consumers, testing out new cuisines and dishes isn't simply about ingredients and flavor, but about the entire consumption experience as a whole–everything from smell to sight is involved in the process. Thus, immersive forms of food and beverage "consumption" appeal to consumers who are drawn to more distinct methods of engaging with their preferred foodie experiences.
Trend themes
Themes within the Virtual Chef trend
Three behaviours holding the trend together01
Immersive Experiences
The use of VR and AR in various industries allows consumers a uniquely immersive experience, providing a more distinct method of engagement.
02
Mixed Reality in Cooking
Augmented, virtual, and mixed reality allow for a digitized instructional guide that provides a comparative image for every step of the process.
03
VR Sampling
The use of VR for sampling experiences allows for unique product engagement and tastings, providing brands with a new engagement and exposure method for distanced customers.
Industry implications
What the Virtual Chef trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Implementation of mixed reality and VR experiences in cooking and sampling gives brands a new platform to showcase and promote their products.
For
Tourism & Travel
Implementation of immersive experiences, like VR-train tours, could provide a new platform for promoting travel destinations.
For
Education
Cooking toys and augmented reality for educational purposes provide a new way for children to engage in learning, providing entertainment, educational content and exposure to cooking.
Workshop question
How could your brand incorporate VR into its campaigns?
Trend signals
Trend signals for Virtual Chef
Trend score 5.1 out of 10, from popularity 73%, activity 71%, freshness 8%.
Popularity73%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Chef trend
5 featured examples from Jun 21, 2017 to Aug 11, 2018CategoryMarketing
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
The hospitality and tourism industry can leverage virtual travel experiences to offer unique and memorable destinations to guests, regardless of physical location.
CategoryLife-Stages
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
The toy industry can leverage the trend of interactive cooking toys to develop more innovative and engaging products for kids.
CategoryLifestyle
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
Incorporating VR technology to enhance the sampling experience in the food and beverage industry has the potential to disrupt traditional tasting methods and drive sales.
CategoryLifestyle
Interactive 3D Pie Recipes
This '3D Banoffee Pie' Recipe Offers a Digitized Instructional Guide
The food and beverage industry can integrate mixed reality and digital technologies to enhance customer experiences, offering unique and personalized experiences.
CategoryLifestyle
Live-Cooking European Restaurants
Hugo's at Hyatt Regency Delivers a Unique Dining Experience
Live-cooking European restaurants offer a unique dining experience that can attract more customers and boost revenue for hotels, resorts, and other hospitality businesses.
