Hormel Foods Corporation recently announced that it will be implementing a company-wide clean label initiative in order to cater to consumers looking for food products made with more familiar ingredients.
The clean label initiative aims to remove or replace complex ingredients, while still delivering great-tasting products. Thus far, the company has already simplified ingredients in its Valley Fresh products, Hormel Always Tender meats, Hormel Compleats microwaveable meals and two of its Hormel side dishes. An example of one of the simplified meals is Hormel's Valley Fresh chicken, which contains nothing more than chicken breast meat with rib meat, chicken broth, rosemary extract and sea salt. The simplified approach is a contrast to companies that continue to use artificial colors and preservatives in their meat products.
The shift towards simpler ingredients corresponds with changing consumer preferences for more natural meat products.