In order to help its healthy muesli mix catch the eyes of the right concumers, Evoke cleverly calls its blend of whole grains, seeds, nuts and raisins 'Athlete Fuel.' The product description emphasizes some of the high-energy activities that the food product can help carry active people through, noting: "Whether it’s your afternoon yoga class or a shootout after overtime, we all exercise for different reasons, but need the right fuel to keep us going."
The organic muesli product's packaging also calls out that it is rich in omegas, protein and whole grain content, minus added sugars. Rather than using an undesirable sugar additive, the brand adds a few raisins to its healthy muesli mix for sweetness.
Other Evoke products are just as creatively branded with names like 'Morning Zen and 'Super Muesli.'