Calm & Stormy Sources Its Spring Water from Under a Dormant Volcano
Laura McQuarrie — November 21, 2018 — Eco
References: calmandstormy & packagingoftheworld
Calm & Stormy packages its still and sparkling Australian spring water in eco-friendly mineral water cans with minimal details.
The brand sources its spring water from under a dormant volcano in Victoria and over the course of a 30-year journey, the water naturally becomes purified and enriched with minerals as it filters through the volcanic rock. Calm & Stormy's fruit juice blends set themselves apart in colorful cans and bold flavors like Blood Orange, Tasmanian Raspberry and Pink Lady Apple, each of which is locally sourced.
For packaging its products, Calm & Stormy favors recyclable metal materials over plastic, which helps the beverages cool down faster and hold carbonation. The use of this eco-friendly material is particularly noteworthy, as there are reportedly no other water beverages packaged in aluminum cans in Australia.
The brand sources its spring water from under a dormant volcano in Victoria and over the course of a 30-year journey, the water naturally becomes purified and enriched with minerals as it filters through the volcanic rock. Calm & Stormy's fruit juice blends set themselves apart in colorful cans and bold flavors like Blood Orange, Tasmanian Raspberry and Pink Lady Apple, each of which is locally sourced.
For packaging its products, Calm & Stormy favors recyclable metal materials over plastic, which helps the beverages cool down faster and hold carbonation. The use of this eco-friendly material is particularly noteworthy, as there are reportedly no other water beverages packaged in aluminum cans in Australia.
Trend Themes
1. Eco-friendly Packaging - Calm & Stormy's use of recyclable metal materials over plastic presents an opportunity for companies to prioritize sustainable packaging choices.
2. Locally Sourced Ingredients - Calm & Stormy's use of locally sourced fruit juice blends can inspire other beverage companies to prioritize supporting local farmers and suppliers.
3. Volcanic Spring Water - The unique sourcing of Calm & Stormy's mineral water from under a dormant volcano presents an opportunity for companies to explore innovative ways to source and market their own water products.
Industry Implications
1. Beverage Industry - Calm & Stormy's use of eco-friendly packaging and locally sourced ingredients presents opportunities for other beverage companies to follow suit.
2. Sustainability Industry - Calm & Stormy's prioritization of sustainable packaging choices can inspire other industries to explore eco-friendly options.
3. Natural Resources Industry - Calm & Stormy's unique sourcing of mineral water from under a dormant volcano could inspire innovation in the natural resources industry for water sourcing and purification techniques.
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