SanPellegrino worked with FutureBrand CMGRP Spa Italia on the development of a new product concept for a line of ready-to-drink, organic sparkling tea drinks made with a base of mineral water. These sparkling drinks offer a healthy alternative to carbonated soda drinks and deliver flavor in the form of natural Italian fruit juice.
As a brand that has become known for its premium quality product and ingredients, SanPellegrino is aiming to create a new product that will appeal to consumers who are looking to partake in healthier habits.
The product and its packaging offer a balance of health and Italian tradition, as well as nature and novelty. After testing the product in the UK, the US and Italy, the brand found that no changes were needed, as it satisfied many current consumer demands.