SanPellegrino worked with FutureBrand CMGRP Spa Italia on the development of a new product concept for a line of ready-to-drink, organic sparkling tea drinks made with a base of mineral water. These sparkling drinks offer a healthy alternative to carbonated soda drinks and deliver flavor in the form of natural Italian fruit juice.
As a brand that has become known for its premium quality product and ingredients, SanPellegrino is aiming to create a new product that will appeal to consumers who are looking to partake in healthier habits.
The product and its packaging offer a balance of health and Italian tradition, as well as nature and novelty. After testing the product in the UK, the US and Italy, the brand found that no changes were needed, as it satisfied many current consumer demands.
Sparkling Organic Teas
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Premixed Holiday Cocktail Drinks
Friendly Calorie-Free Fruit Sodas
Caffeinated Sparkling Water
Feminine Gin Liqueurs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.