On the Rocks recently announced an all-new line of ready-to-drink cocktails prepared with spirits from Beam Suntory. The new range of premium RTD cocktails includes classics like the Old Fashioned, Cosmopolitan and Margarita, as well as other unique recipes with a twist, like the Jalapeno Pineapple Margarita with Tres Generaciones tequila and the Mai Tai made with Cruzan rum.
With the rise of cocktail culture and at-home drinking, this new collection of collaborative cocktails aims to satisfy the consumer who is seeking quality, hand-crafted options.
This partnership between On the Rocks and Beam Suntory is set to make premium drinking experiences more widely available to consumers. As Greg Hughes, general manager, North America at Beam Suntory, states: "Our partnership with On the Rocks will help [it] capture more of these occasions, such as air travel, hotel room service and major sporting events."