Gourmet Treats recently launched its Vegan Breakfast Cookie to suit the needs of busy commuters and on-the-go snackers alike. As the brand describes, "this cookie is specifically designed for people who live a lifestyle where their schedule is often unpredictable, and is dictated by multiple priorities."
The plant-based cookies, available in Cranberry Almond, Banana Date Coconut and Peanut Butter Cocoa Nib varieties, are individually wrapped for grab-and-go convenience and help to provide a source of protein and energy in between meals.
As the new cookies are vegan-friendly, they are made without eggs and dairy. With a base of 100% whole grain wheat flour, oats and flax seeds, the Vegan Breakfast Cookies are a rich source of vitamins and Omega-3. Notably, the cookies are not sweetened with cane sugar, but with brown rice syrup and grape juice instead.
What's Driving This Trend
- Plant-based Snacking
- Opportunity for creating more plant-based snack options to cater to on-the-go consumers.
- Convenient Packaging
- Disruptive innovation possibility in developing individually wrapped snacks for grab-and-go convenience.
- Sugar Alternatives
- Opportunity for using alternative sweeteners like brown rice syrup and grape juice in creating healthier snacks.
Who This Affects Most
- Food and Beverage
- Potential for food brands to innovate and expand their plant-based snack offerings.
- Packaging
- Opportunity to develop convenient and eco-friendly packaging solutions for grab-and-go snacks.
- Alternative Sweeteners
- Disruptive innovation potential in the development and production of natural and healthy sugar substitutes.
