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Wedding registries allow guests to contribute to experiences over things
Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,130 Total Clicks
Aug 17 - Jun 18
This Year and Untested
WorldLifestyleTravelWeddings
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
115,796 Total Clicks
Jun 17 - Feb 18
This Year and Warm
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
98,158 Total Clicks
Apr 17 - Dec 17
This Year and Hot
LifestyleLifeLife-StagesWeddings
Venues and larger organizations offer ultra-convenient services for couples
Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
316,673 Total Clicks
Mar 14 - Mar 15
Average
Art & DesignLifestyleWeddings
The 6 Patterns of Opportunity & Top 18 Megatrends
Extravagant decor ensures nuptials are aesthetically viral-worthy
Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
256,896 Total Clicks
Oct 14 - Oct 15
Hot
Art & DesignLifestyleWeddings
Outrageous seasonal elements are incorporated into weddings
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
246,128 Total Clicks
Oct 14 - Feb 16
Hot
WorldLifestyleTravelRomanceWeddings
Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way. [More]
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
133,018 Total Clicks
Sep 14 - Apr 16
Mild
TechMobileLifestyleLifeWeddings
Trend Hunter Services
Elements of physical adventure are added to nuptials
Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
288,860 Total Clicks
Jun 13 - Oct 14
Mild
LifestyleWeddings
Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
SCORE 1.8
Popularity
Activity
Freshness
Megatrends
Patterns
225,332 Total Clicks
Aug 14 - Oct 14
Mild
A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
SCORE 2.5
Popularity
Activity
Freshness
Megatrends
Patterns
264,242 Total Clicks
Jan 12 - Jul 14
Untested