Newly Added
Category List
Full Index


Niche wedding day products speak to Millennials' love of branded merchandise
Implications - Brands outside of the bridal space are launching unexpected wedding products and services that speak to Millennials' love of pop culture. These novelty wedding offerings break free from tradition and illustrate how marriage ceremonies have evolved, while addressing consumers' growing desire for unique self-expression.

Homework Question - How can you surprise and delight consumers with an element of novelty and experience? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,148 Total Clicks
Jun 18 - May 19
This Week and Mild
LifestyleWeddings
Alcoholic beverages are made celebration-ready with edible glitter
Implications - For those looking to elevate their next celebration, edible glitter for alcoholic drinks serves as a fun and distinctive point of differentiation. Of-age Gen Z and Millennials have been known for their prioritization of individuality, so these shimmering drinks speak to a growing cultural desire some youth have to use the products they consume as a reflection of their individuality.

Homework Question - What does your offering say about the consumer that engages with it? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
85,499 Total Clicks
Apr 17 - Mar 19
This Quarter and Warm
LifestyleLifeDrinkingWeddings
Wedding planning gets a convenience culture overhaul
Implications - Keeping pace with increasing consumer expectations related to convenience, wedding-planning products and services are being re-positioned to highlight their ease of use and efficiency. This is well-timed with a less traditional approach to weddings that's come about in the past few years, and allows for companies in this competitive space to stand out with a coveted value proposition: making wedding planning less stressful.

Homework Question - If you were to focus on creating the most convenient version of the product or service you provide, what would that look like? How would it be different from what you already offer? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,287 Total Clicks
Jun 18 - Feb 19
This Quarter and Warm
LifestyleLifeWeddings
Wedding-based services adapt to the expectations of the modern consumer
Implications - With consumer lifestyles and their expectations for what marriage should look like adapting, brands with products and services specific to weddings have evolved to better fit the needs of the modern consumer. This shift reveals the ways in which brands can uphold tradition but adapt it so it's not considered dated.

Homework Question - How could your brand update some of the more traditional aspects of its business? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,589 Total Clicks
Nov 17 - Feb 19
This Quarter and Average
LifestyleWeddings
The 6 Patterns of Opportunity & Top 18 Megatrends
Wedding registries allow guests to contribute to experiences over things
Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone.

Homework Question - How is your brand participating in the experience economy? [More]

SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,431 Total Clicks
Aug 17 - Jun 18
This Year and Untested
WorldLifestyleTravelWeddings
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices.

Homework Question - How can your brand better accommodate customers looking to take a less rigid approach to the rituals that your product enables? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
123,428 Total Clicks
Jun 17 - Feb 18
Warm
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions.

Homework Question - What can you integrate into your brand's products/services or campaigns to allow consumers an escape from their everyday lives? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
105,003 Total Clicks
Apr 17 - Dec 17
Hot
LifestyleLifeLife-StagesWeddings
Trend Hunter Services
Venues and larger organizations offer ultra-convenient services for couples
Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union. [More]

SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
325,533 Total Clicks
Mar 14 - Mar 15
Average
Art & DesignLifestyleWeddings
Extravagant decor ensures nuptials are aesthetically viral-worthy
Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence. [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
266,889 Total Clicks
Oct 14 - Oct 15
Hot
Art & DesignLifestyleWeddings
Outrageous seasonal elements are incorporated into weddings
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
254,615 Total Clicks
Oct 14 - Feb 16
Hot
WorldLifestyleTravelRomanceWeddings