Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Weddings Consumer Insights

Upcycled Bride
Brides are choosing sustainable wedding gowns and accessories for their big day
Trend - Vintage, secondhand, and upcycled wedding accessories are items that have been previously owned or used but are still in good condition and can be incorporated into a wedding ensemble. These accessories offer a unique and sustainable alternative to new, mass-produced items without the hefty price tag.

Insight - Many couples today prioritize sustainability and want to reduce their ecological footprint, especially when it comes to their wedding. For the eco-friendly bride, having a wedding that is kind to the environment provides peace of mind, especially knowing the people who made the assets were appropriately compensated for their time and work. By investing in sustainable wedding assets, couples contribute to a more sustainable and resource-efficient economy while giving new life to old pieces.
Workshop Question - How can your brand craft a product that can benefit multiple consumers over its lifetime?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wedding Support
Hybrid wedding-planning platforms offer affordable professional support
Trend - As more people turn to online platforms that help them organize weddings, apps that help users plan their own weddings while still receiving professional support are on the rise. These services are useful for consumers who are looking for affordable but effective wedding planning options.

Insight - Weddings tend to be both expensive and time-consuming, a fact that causes stress for most consumers who are planning the milestone. As inflation rises the industry is becoming even more inacessible for those on a budget--so consumers are increasingly turning to the few brands in this space that prioritize affordability without compromising on wedding plans.
Workshop Question - How could your brand make its product/service more accessible for customers?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Wedding
Sustainable wedding products and services become more popular
Trend - Eco-friendly wedding products and services are on the rise, with everything from intentionally understocked wedding dress stores to repurposed wedding decor being used to reduce these events' overall impact.

Insight - The event planning industry has an enormous impact on the environment, with factors like travel emmissions, food waste and single-use decor contributing to environmental harm. With consumers being more eco-friendly now due to the work of scientists and activists, their lifestyles are slowly changing. For more people this includes more than just day-to-day purchases, but also larger investments.
Workshop Question - How is your brand authentically prioritizing sustainability?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Wedding
Brands offer nuptial services and resources specifically for LGBTQ+ folk
Trend - Brands in the wedding space are providing services and resources designed specifically for LGBTQ+ people. These include event planners and itineraries to find inclusive vendors, photographers, bakers, hairstylists, car services, and caterers.

Insight - Planning large events can become more stressful if consumers have to worry about discrimination from providers based on their sexual orientation or gender expression. These discriminatory practices are sometimes not easy for consumers to spot as brands who commit these unjust acts may not explicitly state their prejudices, but avoid working with LGBTQ+ couples. In an effort to be treated equally, consumers are seeking services from brands that openly state their inclusivity.
Workshop Question - How could your brand better adopt inclusive representation?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Groom Assistance
Various platforms are helping grooms be more involved in wedding organization
Trend - Various platforms that help grooms prepare and organize for their weddings are on the rise, and include everything from groom-specific registries to wedding planning platforms for LGBTQ+ people.

Insight - People are increasingly dismissing gender stereotypes as they look for healthier and more constructive expressions of gender, and this includes the various stereotypes associated with things like household management and marriage planning. Consumers who don't subscribe to constricting social norms search for brands that fill the gap and empower them to live freely.
Workshop Question - How can your brand avoid limiting the demographics it appeals to?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Online Fitting
Wedding and bridesmaids' dresses are fitted and purchased virtually
Trend - Virtual fittings for wedding and bridesmaids dresses are increasingly common as the COVID-19 pandemic had made it difficult to experience this ritual in-person. These services allow those shopping for dresses to decide the fit and style, and some allow these services in groups much like an in-person fitting would.

Insight - With people all over the world having had their lives upended this year, the celebration of traditional milestones has become an even more important part of consumers' lives--offering a sense of normalcy amidst ongoing lifestyle disruptions. However, these milestones can no longer be "traditional" in the sense that they have had to adapt to strict safety protocols--a fact that consumers have expected brands to adapt to quickly and effectively.
Workshop Question - How could your brand or industry stay adaptive amidst future disruptions and uncertainties?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Elopement
Niche elopement packages allow for plug-and-play personalization
Trend - For many couples, planning a wedding can be incredibly stressful. However, the increased occurrence of niche elopement packages gives couples an affordable, yet personal wedding day experience. This shift speaks to the desire that many Millennial couples have to break convention and plan their wedding day in a way that is authentic to their interests and values.

Insight - For self-determined Millennials strapped for cash, a personalized route to marriage fulfills a number of desires. This includes the ability to fulfill a significant life milestone, on the terms and timeline of their choosing. It's not about rejecting the institution of marriage, but focusing on the priorities that are highest for them. For these couples, having a day that celebrates their unique identity, values and interests outweigh other elements that come with the conventional big-budget wedding.
Workshop Question - How could your brand better adapt to generational priorities?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Wedding
Tedious wedding planning gets revamped with alternative, automated resources
Trend - From booking a photographer to ordering wedding cakes and managing budgets, brands are creating services and platforms that are no-frills when it comes to the planning process. In this space, easy online features are offered for greater convenience.

Insight - During intimate gatherings or big milestone moments, consumers are always looking for ways to streamline the planning process. As the Internet of Things is a space with many useful platforms, consumers turn their attention to digital-only services to save time and cost during the process of planning an event. In the end, consumers do not only enjoy efficiency and convenience, but they also feel less stress as their needs are quickly met and resolved.
Workshop Question - Think of your most traditional service offering. How might you revamp that process into something more automated and instantaneous?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Direct-to-Engaged
DTC engagement ring retailers rise in popularity
Trend - For a long time, one needed to visit a store in-person and consult with an expert to buy an engagement ring. Today, a number of direct-to-consumer jewelers specializing in engagement rings are disrupting this process. These e-retailers appeal to Millennials in particular looking to prioritize value, convenience and in some cases, customization over an expert consultation.

Insight - As the Millennial demographic starts to plan for life’s milestones, they are looking for the most efficient approach to meet their needs. This generation is digitally fluent due to their daily interaction with communicating online. As a result, they favor the digitized experience for convenience and familiarity.
Workshop Question - How much value do in-person interactions to your customer experience? How could this be replicated in a digital experience?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Wedding
Direct-to-consumer wedding services opens the door to an online bridal market
Trend - As consumers spen more time shopping online, even the most traditional businesses are responding to this trend. In an effort to provide consumers with a positive experience during a stressful time, brands are offering future brides and grooms DTC wedding products. This shift is a result of consumers wanting low-cost alternatives while being able have a comfortable shopping experience.

Insight - For many North American Millennials, the concept of marriage doesn't invoke the same traditional values as it does (or did) for the generations that preceded them. Between the expenses and time that traditional weddings take, Millennials are looking for lower-cost and more accessible solutions that prioritize convenience as much as they do making their wedding day's special.
Workshop Question - Is there an area of your business where you can provide a consistent online-offline experience?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends