DTC engagement ring retailers rise in popularity
Implications - For a long time, to buy an engagement ring one needed to visit a store in person and consult with an expert. Today, a number of direct-to-consumer jewelers specializing in engagement rings are disrupting this process. These e-retailers appeal to Millennials in particular looking to prioritize value, convenience and in some cases, customization over an expert consultation.
Workshop Question — How much value do in-person interactions to your customer experience? How could this be replicated in a digital experience?