3D and augmented reality solutions provider Vertebrae is partnering with David's Bridal to introduce AR wedding dresses that make it easy for shoppers to browse from the comfort of home and appreciate high-quality details. Thanks to the technology, consumers are able to view gowns at a full 360-degree angle and walk around the dresses to see them from all sides, or see how they'll look side-by-side other wedding party outfits.
The experience gives consumers the ability to see over 50 best-selling dresses from David's Bridal, and this can all be done without having to download a separate app.
This augmented reality tech is just one of the many tools from David's Bridal that supports couples during the pandemic—other innovations include virtual wedding stylists, virtual video appointments and online wedding vision boards.
Image Credit: David's Bridal