3D and augmented reality solutions provider Vertebrae is partnering with David's Bridal to introduce AR wedding dresses that make it easy for shoppers to browse from the comfort of home and appreciate high-quality details. Thanks to the technology, consumers are able to view gowns at a full 360-degree angle and walk around the dresses to see them from all sides, or see how they'll look side-by-side other wedding party outfits.
The experience gives consumers the ability to see over 50 best-selling dresses from David's Bridal, and this can all be done without having to download a separate app.
This augmented reality tech is just one of the many tools from David's Bridal that supports couples during the pandemic—other innovations include virtual wedding stylists, virtual video appointments and online wedding vision boards.
Image Credit: David's Bridal
Key Themes Behind This Trend
- AR Bridal Gowns
- Augmented reality is revolutionizing the way wedding dresses are viewed and shopped for.
- Virtual Try-ons
- Virtual try-ons are transforming the online shopping experience, allowing customers to visualize products in their own environment.
- Online Wedding Planning
- Online wedding planning tools are becoming increasingly popular, allowing couples to plan their weddings from the comfort of their own homes.
Where This Applies
- Retail
- Retailers can benefit from implementing augmented reality solutions to enhance the virtual shopping experience for customers.
- Wedding Planning
- The wedding industry can leverage virtual try-ons and online planning tools to adapt to changing consumer needs and preferences.
- Technology
- Technology companies can continue to innovate and develop new AR and virtual try-on solutions for various industries and applications.
