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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,011 more

Online Fitting

Wedding and bridesmaids' dresses are fitted and purchased virtually

Trend - Virtual fittings for wedding and bridesmaids dresses are increasingly common as the COVID-19 pandemic had made it difficult to experience this ritual in-person. These services allow those shopping for dresses to decide the fit and style, and some allow these services in groups much like an in-person fitting would.

Insight - With people all over the world having had their lives upended this year, the celebration of traditional milestones has become an even more important part of consumers' lives--offering a sense of normalcy amidst ongoing lifestyle disruptions. However, these milestones can no longer be "traditional" in the sense that they have had to adapt to strict safety protocols--a fact that consumers have expected brands to adapt to quickly and effectively.
Workshop Question - How could your brand or industry stay adaptive amidst future disruptions and uncertainties?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
22,054 Total Clicks
Date Range:
Nov 19 — Oct 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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