Brands offer nuptial services and resources specifically for LGBTQ+ folk
Trend - Brands in the wedding space are providing services and resources designed specifically for LGBTQ+ people. These include event planners and itineraries to find inclusive vendors, photographers, bakers, hairstylists, car services, and caterers.
Insight - Planning large events can become more stressful if consumers have to worry about discrimination from providers based on their sexual orientation or gender expression. These discriminatory practices are sometimes not easy for consumers to spot as brands who commit these unjust acts may not explicitly state their prejudices, but avoid working with LGBTQ+ couples. In an effort to be treated equally, consumers are seeking services from brands that openly state their inclusivity.
Insight - Planning large events can become more stressful if consumers have to worry about discrimination from providers based on their sexual orientation or gender expression. These discriminatory practices are sometimes not easy for consumers to spot as brands who commit these unjust acts may not explicitly state their prejudices, but avoid working with LGBTQ+ couples. In an effort to be treated equally, consumers are seeking services from brands that openly state their inclusivity.
Workshop Question - How could your brand better adopt inclusive representation?
Trend Themes
1. Inclusive Wedding Services for LGBTQ+ Folk - Brands and apps offering wedding services and resources designed specifically for LGBTQ+ people.
2. Size-inclusive Bridal Ranges - Fashion brands and retailers launching size-inclusive bridal options, catering to shoppers who require plus-size garments.
3. Inclusive NFT Marriages - The emergence of NFTs as a way for couples who are often denied state services, such as inter-racial, inter-caste, inter-faith, and same-gender couples to solidify their marriages on the blockchain and in the Metaverse.
Industry Implications
1. Wedding Services and Planning - Providers of services and resources required to foster the modern wedding experience.
2. Fashion and Apparel - Companies retailing wedding garments, tuxedos, gender-neutral clothing and accessories for grooms, brides, and wedding party members.
3. Blockchain and Cryptocurrencies - Those researching innovations in blockchain and cryptocurrencies looking to solve problems in inclusivity.
