Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Bride
Brides are choosing sustainable wedding gowns and accessories for their big day.
3.7
Trend score
Trend
What is the Upcycled Bride trend?
Upcycled Bride: Vintage, secondhand, and upcycled wedding accessories are items that have been previously owned or used but are still in good condition and can be incorporated into a wedding ensemble. These accessories offer a unique and sustainable alternative to new, mass-produced items without the hefty price tag.
Insight
The consumer insight behind the Upcycled Bride trend
Many couples today prioritize sustainability and want to reduce their ecological footprint, especially when it comes to their wedding. For the eco-friendly bride, having a wedding that is kind to the environment provides peace of mind, especially knowing the people who made the assets were appropriately compensated for their time and work. By investing in sustainable wedding assets, couples contribute to a more sustainable and resource-efficient economy while giving new life to old pieces.
Trend themes
Themes within the Upcycled Bride trend
Three behaviours holding the trend together01
Sustainable Wedding Accessories
Vintage, secondhand, and upcycled wedding accessories offer a unique and sustainable alternative to new, mass-produced items.
02
Circular Economy in Bridal Fashion
Initiatives like Pronovias Second Life and Love Stories' upcycled bridal briefs promote circularity in the bridal industry, reducing waste and increasing sustainability.
03
Eco-minded Bridal Collections
Brands like David's Bridal are launching eco-minded collections featuring recycled materials, meeting the demand of sustainably modern brides.
Industry implications
What the Upcycled Bride trend means for industry
Where the trend changes the playbookFor
Wedding Accessories
Business professionals in the wedding accessories industry can explore sustainable alternatives to new, mass-produced items, catering to eco-conscious customers.
For
Bridal Fashion
The bridal fashion industry can disrupt traditional practices by implementing circular economy initiatives, such as offering alteration services and upcycling wedding gowns.
For
Lingerie
Lingerie brands can tap into sustainability by utilizing upcycled materials, creating unique pieces like Love Stories' bridal briefs made from upcycled wedding gowns.
Workshop question
How can your brand craft a product that can benefit multiple consumers over its lifetime?
Trend signals
Trend signals for Upcycled Bride
Trend score 3.7 out of 10, from popularity 39%, activity 56%, freshness 16%.
Popularity39%
Activity56%
Freshness16%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Bride trend
5 featured examples from Oct 7, 2021 to Mar 23, 2023CategoryEco
Upcycled Wedding Dresses
Pronovias Second Life Helps Brides Wear Their Dresses More Than Ones
The bridal fashion industry can promote sustainability by implementing circular fashion practices and offering alteration services to customers.
CategoryFashion
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Collaborating with designers to incorporate upcycled materials is an innovative approach that appeals to environmentally-conscious consumers.
CategoryEco
Eco-Minded Bridal Collections
REIMAGINE by DB Studio Features Designs with Recycled Materials
Innovative and eco-friendly solutions for bridal gowns and formal wear.
CategoryEco
Sustainably Sourced Wedding Florals
David's Bridal is Reimagining the Wedding Floral Experience
The wedding industry is being disrupted by a reimagined floral experience that is sustainable, seamless, and direct-to-consumer.
CategorySocial Good
Recycled Bridal Dress Services
Pronovias Launches New 'Second Life' Bridal Gown Initiative
The 'Second Life' initiative by Pronovias disrupts the traditional bridal industry by promoting sustainability and circularity in bridal fashion through alteration services.
