Category
Lifestyle
Assisted Choices
Trend cluster
Category
Groom
Assistance
Various platforms are helping grooms be more involved in wedding organization.
3.7
Trend score
Trend
What is the Groom Assistance trend?
Groom Assistance: Various platforms that help grooms prepare and organize for their weddings are on the rise, and include everything from groom-specific registries to wedding planning platforms for LGBTQ+ people.
Insight
The consumer insight behind the Groom Assistance trend
People are increasingly dismissing gender stereotypes as they look for healthier and more constructive expressions of gender, and this includes the various stereotypes associated with things like household management and marriage planning. Consumers who don't subscribe to constricting social norms search for brands that fill the gap and empower them to live freely.
Trend themes
Themes within the Groom Assistance trend
Three behaviours holding the trend together01
Gender Stereotype Disruption
People are increasingly dismissing gender stereotypes as they look for healthier and more constructive expressions of gender, leading to the rise of various platforms helping grooms prepare and organize for their weddings.
02
Customization
Retailers like Suitopia and The Man Registry offer a diverse selection of themed gifts that can be customized by event type, personal interests and more, while also allowing consumers to design and order tailor made suiting for their special day.
03
Wedding Assistance Services
Professional services like Nail Your Speech and Groom Power offer advice guides and speechwriting for event participants, leading to an easier and stress-free experience.
Industry implications
What the Groom Assistance trend means for industry
Where the trend changes the playbookFor
Wedding Industry
The rise of various platforms, customization services and wedding assistance services has expanded on the already successful wedding industry by providing tailor made experiences for all participants.
For
Gift Industry
Retailers like The Man Registry have expanded on the gift industry by curating themed and customized gifts for participants of all kinds, diversifying the gift giving experience.
For
Apparel Industry
Custom tailoring platforms like Suitopia have disrupted and expanded the apparel industry by providing a convenient and personalized experience for consumers seeking tailor made suiting.
Workshop question
How can your brand avoid limiting the demographics it appeals to?
Trend signals
Trend signals for Groom Assistance
Trend score 3.7 out of 10, from popularity 62%, activity 39%, freshness 9%.
Popularity62%
Activity39%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Groom Assistance trend
5 featured examples from Oct 14 to Oct 15, 2020CategoryBusiness
Custom Groomsmen Gift Shops
The Man Registry Specializes in Unique Groomsmen Gift Ideas
Disruptive innovation opportunity: Integrate virtual reality technology into the e-retail experience, allowing customers to virtually personalize and preview their groomsmen gifts.
CategoryFashion
Custom Suit Design Platforms
Suitopia Lets Consumers Design and Order Tailor Made Suiting
Online platforms that enable consumers to design and order tailor-made products from the comfort of their homes.
CategoryLifestyle
Wedding Speech Writing Services
Strategist and Speechwriter Den Pope Founded Nail Your Speech
The event planning industry can benefit from partnering with custom speechwriting services to create more personalized and memorable experiences for clients and their guests.
CategoryLifestyle
Groom Preparation Blogs
Groom Power Helps Grooms with Tasks Leading Up to Their Wedding Day
The increasing popularity of Groom Power suggests a need for wedding planning services that specifically focus on assisting grooms in their wedding preparations.
CategoryLifestyle
LGBTQ-Friendly Male Groom Platforms
Men's Vows is a Dedicated to "Supporting Men Who Marry"
The wedding planning industry can embrace disruptive innovation by developing LGBTQ-inclusive platforms and curated vendor directories.
