Category
Lifestyle
Assisted Choices
Trend cluster
Category
AI-Gathering
Artificial intelligence is used in food to improve recipes and flavor.
4.4
Trend score
Trend
What is the AI-Gathering trend?
AI-Gathering: The use of AI to improve the ingredients and/or pairings of various dishes and snacks speaks to the continued growth of smart technology in a range of industries. Products improved by AI include everything from vegan dairy to assistant cooking chatbots.
Insight
The consumer insight behind the AI-Gathering trend
With consumers being busy managing their various responsibilities, the streamlining of certain necessary routines is always welcome. Rituals like cooking are non-negotiable for many, but products and services that optimize consumption in terms of health and flavor, without additional time spent on the consumers' end, are particularly appealing.
Trend themes
Themes within the AI-Gathering trend
Three behaviours holding the trend together01
AI-Infused Cooking
The use of AI in the food industry to optimize ingredients and pairings is growing, offering opportunities for streamlining necessary routines for busy consumers.
02
Personalized Food Products
Artificial intelligence is being utilized to create food products based on consumer preferences and tastes, setting itself apart from traditional offerings and addressing consumer health concerns.
03
Innovative Plant-Based Ingredients
Plant-based food products that incorporate new and innovative ingredients, such as chickpeas and bamboo, are providing an alternative to meat-based products and offering exciting new possibilities for product development.
Industry implications
What the AI-Gathering trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is currently undergoing a wave of AI-infused innovation, with personalized food products and innovative plant-based ingredients driving growth and product development.
For
Tech and AI
Technology and AI are becoming increasingly interrelated with the food industry, bridging gaps and offering opportunities for growth and development in both fields.
For
Sustainability and Environment
The growing interest and innovation in plant-based food products is indicative of a larger movement towards sustainability and environmental responsibility, offering opportunities for growth and development in this expanding market.
Workshop question
How is your brand optimizing its product/service?
Trend signals
Trend signals for AI-Gathering
Trend score 4.4 out of 10, from popularity 65%, activity 51%, freshness 15%.
Popularity65%
Activity51%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI-Gathering trend
5 featured examples from Aug 23, 2022 to Mar 14, 2023CategoryLifestyle
AI-Made Chocolate Bars
'The Bar' from Valio Blends Human and Computer Capabilities
Utilizing AI analysis and data-driven recipe creation can disrupt the food industry by creating healthier personalized food options for consumers.
CategoryLifestyle
Chickpea-Based Alt Creams
NotCreme is a Plant-Based Milk Cream for Cooking and Baking
NotCreme's chickpea-based alt cream has potential for disrupting the food and beverage industry, particularly in the areas of dairy alternatives and cooking and baking ingredients.
CategoryLifestyle
Vegan Chocolate Donuts
NotCo Partnered with Dunkin' to Launch Vega Dulce de Leche Donuts
The use of artificial intelligence to create plant-based foods presents an opportunity for disruption in the food industry.
CategoryLifestyle
AI-Created Meatless Tenders
NotChicken Tenders are Made with Bamboo, Peach Powder & Fava Beans
The use of AI and unique ingredient combinations is disrupting the traditional food industry and creating new opportunities for plant-based product development.
CategoryLifestyle
AI Sake Pairings
Suzuki Shuzoten Uses Artificial Intelligence to Pair Sake & Fish
The food and beverage industry can capitalize on AI and taste sensor technology to provide customers with a personalized and unique taste experience.
