Category
Business
Ritual Sampling
Trend cluster
Category
Restaurant-Branded
Restaurants are increasingly releasing private-label products.
3.9
Trend score
What's Happening
What is the Restaurant-Branded trend?
Restaurant-Branded: Private label products from restaurants are on the rise as popular establishments look for ways to maintain revenue in light of in-person dining restrictions. These businesses are releasing a range of items--everything from branded seasonings to assorted grocery pick-ups.
Insight
The consumer insight behind the Restaurant-Branded trend
Consumers around the world are limited in their dining options--with many places still restricting the number of people allowed in establishments, as well as having physical distancing rules in-effect. For those who are still taking the ongoing pandemic seriously, in-person dining is simply not an option even with safety precautions in place. These consumers expect that brands find creative ways to come to them in their own homes, in order to keep their business.
Trend themes
Themes within the Restaurant-Branded trend
Three behaviours holding the trend together01
Restaurant-Branded Products
Restaurants are creating branded products to generate revenue and reach customers at home.
02
Ready-to-Prepare Meals
Companies are expanding into the meal kit and frozen meal space to offer restaurant-quality food for consumers to cook at home.
03
Branded Home Goods
Restaurants are creating branded home goods to enhance the at-home dining experience for consumers.
Industry implications
What the Restaurant-Branded trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can capitalize on the trend of restaurant-branded products, ready-to-prepare meals, and branded home goods to reach customers at home.
For
Retail
Retail industries can benefit from the trend of ready-to-prepare meals by expanding their frozen food options and partnering with restaurant brands.
For
Hospitality
The hospitality industry can expand into the meal kit and branded home goods space to offer customers a complete dining experience from the comfort of their own home.
Workshop question
How is your brand adapting to changed consumer behaviours?
Trend signals
Trend signals for Restaurant-Branded
Trend score 3.9 out of 10, from popularity 59%, activity 48%, freshness 10%.
Popularity59%
Activity48%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restaurant-Branded trend
11 featured examples from Aug 8, 2019 to Feb 24, 2023CategoryLifestyle
Restaurant-Branded Dessert Bundles
The Milk Bar Sampler Highlights Best-Selling Milk Bar Treats
Restaurants can take advantage of the trend by offering branded dessert bundles to generate additional revenue and maintain customer engagement during challenging times.
CategoryMarketing
Restaurant-Inspired Seasonings
The Momofuku Seasoned Salts Come in Three Flavor Options
Developing and marketing innovative seasoning products for home cooks and professional kitchens
CategoryArt & Design
Chromatic Restaurant-Branded Dinnerware
The Momofuku Dinnerware Collection is Eye-Catching
Opportunity for restaurant brands to sell merchandise and increase brand recognition.
CategoryLifestyle
Restaurant-Branded Spirits Collections
The Hooters Spirits Line is Launching in the United States
The alcohol distribution sector can take advantage of the trend of restaurant-branded spirits collections by partnering with restaurants to distribute and market their specialty a…
CategoryMarketing
Restaurant-Branded Weighted Napkins
Boston Pizza Debuts a Weighted "Blanket" for Mealtime
The hospitality industry could explore creating their own weighted products and stress-relieving dining accessories which could enhance customer experience and set them apart from…
CategoryBusiness
Restaurant-Branded Grocery Pick-Ups
Local Public Eatery is Now Offering to Sell Grocery Staples
The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenien…
CategoryMarketing
Ready-to-Prepare Italian Meals
The Crosta & Mollica Frozen Ready Meal Range is Restaurant-Inspired
Opportunity for companies in the food and beverage industry to innovate in the ready-to-eat and frozen meal categories.
CategoryMarketing
Restaurant-Inspired Seafood Products
The Young’s Gastro Seafood Range Now Includes Two New Options
The food industry can leverage the trend of Restaurant-Inspired Seafood Products to showcase premium dining experiences for consumers.
CategoryMarketing
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
Opportunity for restaurants to create branded merchandise and experiences that complement their menu and enhance the customer experience.
CategoryLifestyle
Frozen Restaurant-Inspired Appetizers
These Red Lobster Frozen Dishes are a First for the Brand
Frozen food companies can expand their portfolio with innovative seafood appetizers that cater to the current consumer demand for convenient and easy-to-prepare products.
CategoryLifestyle
Restaurant-Inspired Pizzas
The Franco Manca Chef's Selection Cook-at-Home Pizzas are Authentic
The introduction of cook-at-home pizza products invites supermarkets and grocery stores alike to expand their offerings and compete with traditional restaurant pizza.
