Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Urban
Camper
The popularity of hybrid urban-camping products has increased during COVID-19.
6.1
Trend score
Trend
What is the Urban Camper trend?
Urban Camper: Brands are launching outdoor collections that will suit the casual urban camper. These products are identified by the versatility they bring both to the urban, as well as the camping environment—from luxury-focused outdoor apparel that blends functionality and style to multi-purpose dining containers that can be used in the office.
Insight
The consumer insight behind the Urban Camper trend
Since consumers have had to cancel all non-essential travel and the borders of many countries remain heavily restricted, many are looking for ways to escape their homes in a safer and more accessible manner during the COVID-19 pandemic. In this space, many are opting-in for camping and other accessible getaways that are close in proximity. As individuals identify the equipment they need to make their plan work, they are looking to negotiate the versatility of products.
Trend themes
Themes within the Urban Camper trend
Three behaviours holding the trend together01
Hybrid Urban Camping Products
Brands are launching outdoor collections that will suit the casual urban camper.
02
Versatile Camping Equipment
Consumers are looking to negotiate the versatility of products for accessible getaways.
03
Surprise Launches as Marketing Strategies
More brands are using unexpected announcements as a popular marketing strategy for product launches.
Industry implications
What the Urban Camper trend means for industry
Where the trend changes the playbookFor
Outdoor Gear and Apparel
Products are being developed that are suited for both urban and outdoor environments.
For
Travel
Consumers are seeking safe and accessible ways to escape their homes in a COVID-19 world.
For
Marketing and Advertising
Brands are experimenting with alternative marketing strategies such as surprise launches to increase excitement and hype around product releases.
Workshop question
Conceptualize a product that will offer consumers functionality in urban and rural environments.
Trend signals
Trend signals for Urban Camper
Trend score 6.1 out of 10, from popularity 83%, activity 90%, freshness 10%.
Popularity83%
Activity90%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Urban Camper trend
7 featured examples from Mar 6, 2019 to Sep 18, 2021CategoryLuxury
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
The North Face and Gucci collaboration highlights the potential for high-end fashion brands to expand their offerings to outdoor and camping apparel.
CategoryLifestyle
Portable Tabletop Barbecues
Berghoff's Portable Barbecue Makes for the Ultimate Picnic
Opportunity for outdoor recreation companies to expand their product offerings by including more portable and compact grilling options for outdoor enthusiasts.
CategoryArt & Design
Lantern-Powered Campsite Cookers
The WAMP Camping Cooking Pot is Made from Duralumin
The outdoor industry can adapt to market trends by offering equipment that is portable and multifunctional.
CategoryLifestyle
Backpack-Friendly Hammocks
The Ghost Outdoors Packable Hammock Has a Lightweight Design
In the outdoor recreation industry, there is an opportunity for companies to create innovative and functional camping solutions such as packable hammocks to cater to backpackers a…
CategoryArt & Design
Outdoor Adventurist Kitchen Equipment
The UCO Camping Mess Kit Accommodates Al Fresco Dining
The UCO Camping Mess Kit offers an opportunity for businesses in the outdoor recreation industry to develop and market innovative gear and equipment for outdoor enthusiasts.
CategoryArt & Design
Portable Paper-Made Kettles
The 'Paper Kettle' by Ryo Katayama Easily and Safely Boils Water
Manufacturers of outdoor equipment and gear have an opportunity to create new products using eco-friendly paper-based materials.
CategoryFashion
Waterproof Urban Commuter Knapsacks
The Black Ember WPRT Minimal Pack is Discreetly Protective
Disruptive innovation opportunities in the outdoor gear industry by creating urban commuter backpacks with waterproof and durable materials.
