Micro venues are popping up to offer unique spaces to host small-scale events
Trend - Mirco venues are launching as a way to host small-scale events amid the pandemic restrictions. These venues are being used for intimate weddings, birthday parties, photography sets, and workshops.
Insight - While many aspects of consumers' daily lives have changed amid the on-going pandemic, the need to socialize and see loved ones remains the same. Since the duration of the pandemic is unknown and has been longer than initially expected, many consumers now feel the need to celebrate milestones in-person with their close friends, creating some semblance of normalcy. This is especially true as milestones give many consumers something to look forward to amid the challenges of the pandemic.
Insight - While many aspects of consumers' daily lives have changed amid the on-going pandemic, the need to socialize and see loved ones remains the same. Since the duration of the pandemic is unknown and has been longer than initially expected, many consumers now feel the need to celebrate milestones in-person with their close friends, creating some semblance of normalcy. This is especially true as milestones give many consumers something to look forward to amid the challenges of the pandemic.
Workshop Question - How can your brand help consumers safely celebrate milestones?
Trend Themes
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Micro Venues on the Rise — As pandemic restrictions make large gatherings difficult, micro venues are popping up to offer unique and intimate spaces for small-scale events.
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Nature-inspired Venues — Venues inspired by natural surroundings, such as the Pocono Mountains, are becoming increasingly popular for small weddings and events during the pandemic.
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Airy Aesthetic Venues — Venues with an open and airy aesthetic, such as The Girl Who Played With Plants or Chippy White Table, are increasingly used for small gatherings during the pandemic.
Industry Implications
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Hospitality — Hotels and event venues could benefit from increased demand for unique and intimate spaces for small-scale events.
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Event Planning — Event planners can take advantage of the trend towards micro venues by seeking out partnerships with these spaces.
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Interior Design — Interior designers can capitalize on the trend towards open and airy aesthetic venues by incorporating these design elements into their work.
