Bone broth is presented in sweet foods and beverages instead of only savory ones
Trend - The continued consumption of bone broth for its collagen has resulted in brands offering the ingredient in sweet items rather than just savory items. These products come in a variety of forms, including everything from lattes to waffles.
Insight - Now that consumers have a slightly healthier outlook on body image, more are concerned with eating well as opposed to losing weight. These consumers understand that indulgence is perfectly healthy and often required in order to stick to a generally nutritious diet, and so they mix desserts and other foods that were once "off-limits" with ingredients that enhance nutritional benefits.
Insight - Now that consumers have a slightly healthier outlook on body image, more are concerned with eating well as opposed to losing weight. These consumers understand that indulgence is perfectly healthy and often required in order to stick to a generally nutritious diet, and so they mix desserts and other foods that were once "off-limits" with ingredients that enhance nutritional benefits.
Workshop Question - How could your brand prioritize healthy indulgence for its customers?
Trend Themes
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Health-conscious Indulgence — Consumers prioritize indulgence that also enhances nutritional benefit from 'off-limits' sweet foods and beverages.
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Bone Broth as Superfood Supplement — Bone broth is recognized as a protein source in functional foods and beverages.
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Collagen Supplementation for Beauty — Collagen, especially bone broth collagen, is used in supplements for skin, hair, and nail benefits.
Industry Implications
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Food and Beverage — Functional ingredients and protein sources, such as bone broth, are innovatively being used in various forms of packaged food and beverage.
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Health and Wellness — Collagen and bone broth are popular ingredients for dietary supplements, especially for improving joint and skin health.
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Beauty — Bone broth supplements featuring collagen as the key ingredient offer health benefits for skin, hair, and nails.
