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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,904 more

Broth Confection

Bone broth is presented in sweet foods and beverages instead of only savory ones

Trend - The continued consumption of bone broth for its collagen has resulted in brands offering the ingredient in sweet items rather than just savory items. These products come in a variety of forms, including everything from lattes to waffles.

Insight - Now that consumers have a slightly healthier outlook on body image, more are concerned with eating well as opposed to losing weight. These consumers understand that indulgence is perfectly healthy and often required in order to stick to a generally nutritious diet, and so they mix desserts and other foods that were once "off-limits" with ingredients that enhance nutritional benefits.
Workshop Question - How could your brand prioritize healthy indulgence for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
21,848 Total Clicks
Date Range:
Mar 19 — Oct 20
Trending:
New and Warm
Consumer Insight Topics:

Featured Examples

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