Consumers are looking to products to gain an in-depth understanding of their pet
Trend - Brands are launching products to help consumers better understand their pets, both in terms of emotions, as well as pertaining to breed and ancestry. These offerings vary from emotion-tracking wearables to DNA testing kits.
Insight - Many consumers consider their furry companion as an irreplaceable member of the family. Some, however, are finding it frustrating or uncomfortable to know that they cannot decipher the needs or feelings of their pets at all times. This creates a demand for products that will enable consumers to better understand their cats and dogs—from where the animal is coming from to how it is feeling on a particular day. This, in turn, grants consumers peace of mind and allows them to feel closer to their companion.
Insight - Many consumers consider their furry companion as an irreplaceable member of the family. Some, however, are finding it frustrating or uncomfortable to know that they cannot decipher the needs or feelings of their pets at all times. This creates a demand for products that will enable consumers to better understand their cats and dogs—from where the animal is coming from to how it is feeling on a particular day. This, in turn, grants consumers peace of mind and allows them to feel closer to their companion.
Workshop Question - How can your brand enable effective communication channels between owned and pet?
Trend Themes
1. Pet Emotion Tracking - Brands are launching products to help consumers better understand their pets' emotions through wearables and AI technology.
2. Dog DNA Testing - Consumers are interested in gaining a better understanding of their pet's breed and ancestry through comprehensive DNA testing kits.
3. Smart Pet Toys - Consumers are looking for interactive and entertaining smart toys for their pets that can detect and respond to their emotions.
Industry Implications
1. Pet Technology - The pet tech industry can develop more products that cater to the growing trend of pet emotion tracking and smart pet toys.
2. Pet Health - Comprehensive DNA testing kits can point to more opportunities in pet health, specifically genetic and health conditions.
3. Consumer Electronics - The integration of wearables and AI technology in pet products can lead to more potential for the consumer electronics industry in the pet industry.
