Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Insight - Between professional and personal responsibilities, the average consumer is often overwhelmed with things they have to do, and things they want to accomplish. However, time for entertainment and socializing without a specific purpose is important to consumers who want to maintain a healthy balance in their lives, and so they look for ways to streamline and organize their lives to fit everything in.
Insight - Between professional and personal responsibilities, the average consumer is often overwhelmed with things they have to do, and things they want to accomplish. However, time for entertainment and socializing without a specific purpose is important to consumers who want to maintain a healthy balance in their lives, and so they look for ways to streamline and organize their lives to fit everything in.
Workshop Question - How is your brand creating balance in its customers lives?
Trend Themes
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Social Calendaring — Brands are now offering platforms that are designed specifically to organize users' social lives.
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Holistic Social Management — 'UnitedDialogue.' is positioned as a holistic way to help users with their social media management.
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IRL Social Platform — The IRL App is a leading social calendar and event discovery platform designed to unite folks over common interests.
Industry Implications
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Social Media Platforms — Opportunities exist for social media platforms to develop social calendering and holistic social management tools.
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Marketing and Advertising — Marketers and advertisers can leverage social calendering to target specific audience segments and create more engaging content.
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Education Technology — Expansion of the IRL App platform can present growth opportunities for edtech companies focused on community and socialization support for college students.
