Consumers are recognizing shelf-stable milk products for their convenience
Trend - Brands are debuting various shelf-stable milk products—from traditional milk to chocolate milk and coffee-infused milk. The beverages stand out with their nutritional information, contradicting the understanding that all health-focused milk should be refrigerated.
Insight - When browsing products—especially in the grocery store—consumers are looking for flexibility and convenience, alongside other uniquely individual preferences. As a result, many opt-in for offerings that boast longevity, which presents itself as a strong factor that can influence purchasing decisions. When these needs are met, individuals don't feel overwhelmed nor rushed, contributing to peace of mind and a more organized lifestyle.
Insight - When browsing products—especially in the grocery store—consumers are looking for flexibility and convenience, alongside other uniquely individual preferences. As a result, many opt-in for offerings that boast longevity, which presents itself as a strong factor that can influence purchasing decisions. When these needs are met, individuals don't feel overwhelmed nor rushed, contributing to peace of mind and a more organized lifestyle.
Workshop Question - How can your brand promise longevity of products to consumers?
Trend Themes
1. Shelf-stable Milk - Consumers are demanding more flexible and convenient options in their food and beverage choices, leading to innovations in shelf-stable milk products.
2. Nutritious Milk-packed Beverages - Companies are exploring ways to combine the nutritional benefits of milk with other popular beverages like coffee and chocolate milk to offer consumers new functional and healthy alternatives.
3. Shelf-stable Plant-based Milks - With an increasing demand for healthier and eco-friendly alternatives, companies are expanding their plant-based milk offerings to include shelf-stable options that don't compromise on nutrition.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of consumers' desire for convenience and nutrition by exploring new shelf-stable product offerings that meet these needs.
2. Packaging - As companies explore new shelf-stable options, packaging companies that can offer sustainable and eco-friendly solutions have an opportunity to differentiate themselves in the market.
3. E-commerce - As more consumers turn to online shopping, e-commerce platforms provide an avenue for companies to expand their reach and offer shelf-stable products to consumers who prioritize convenience and flexibility.
