Comprehensive Dog DNA Tests

The Wisdom Panel Determines Your Dog's Health, Traits, & Ancestry

Those looking to gain more knowledge on their pet's ancestor and health may be interested in Wisdom Panel, the world's leading Dog DNA Service.

This unique ancestor kit will compare your dog's genetics to over 350 breeds, types, and varieties, as well as your furry friend's family tree. The comprehensive test will give a percentile breakdown by breed and other interesting facts about the breeds, like what makes your pet look the way they do including coat color and body features.

In addition to learning about your dog's family, the Dog DNA Service will also identify possible genetic and health conditions such as multi-drug resistance 1 (MDR1).

The simple to use kit is available to purchase online.

Image Credit: Wisdom Panel

Comprehensive Dog DNA Testing
Opportunity for disruptive innovation in personalized pet health care.
Breed Identification Services
Opportunity for disruptive innovation in the growing market for pet breed identification.
Pet Genetic Testing
Opportunity for disruptive innovation in the emerging field of pet genetic testing.

Where This Applies

Pet Care
The pet care industry can take advantage of these trends and offer personalized health care and services for pets.
Veterinary Services
The veterinary services industry can utilize these trends for better diagnosis and treatment options for pets.
Genetic Testing
The genetic testing industry can capitalize on this growing market for pet DNA testing and incorporate new technologies.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 61%
Freshness 9%