Brands are launching WFH products that emphasize organization and efficiency
Trend - Brands are launching gadgets and furniture that can enhance the work-from-home flow for consumers. From all-in-one network and power solutions to organization-forward desks, these products seek to declutter and offer functionality by appealing to simplicity.
Insight - Consumers are working from home now more than ever because of the COVID-19 pandemic and the restrictions that have followed from it. Since many are engaging in this ritual at length for the first time, they are seeking solutions that will ease their transition and allow them to be more productive and efficient at home. Placing an emphasis on organization or increased functionality, consumers have the ability to feel more comfortable and less overwhelmed when supported by such products.
Insight - Consumers are working from home now more than ever because of the COVID-19 pandemic and the restrictions that have followed from it. Since many are engaging in this ritual at length for the first time, they are seeking solutions that will ease their transition and allow them to be more productive and efficient at home. Placing an emphasis on organization or increased functionality, consumers have the ability to feel more comfortable and less overwhelmed when supported by such products.
Workshop Question - How can your brand supplement the work-from-home experience for consumers?
Trend Themes
1. Organization-forward Products - Brands are launching products that seek to declutter and offer functionality by appealing to simplicity, helping ease the transition of working from home due to COVID-19.
2. Aftermarket Solutions - The BLUEVER Hello X2 is an aftermarket solution that can transform non-touchscreen laptops or desktops into a touchscreen, providing an affordable and convenient solution.
3. Desk-mounted Networking Solutions - The NestEx network and power hub is an all-in-one modular solution that eliminates the need to reach behind a desk to access essential connections, providing seamless connectivity for professionals.
Industry Implications
1. Furniture Industry - The smart desk trend creates opportunities for brands that similarly offer high-end furniture with unique solutions for the home office.
2. Technology Industry - Aftermarket solution trends create opportunities for startups that develop accessories, gadgets, and peripherals that can enhance the functionality of existing technology products.
3. Office Supplies Industry - Desk-mounted networking solutions create opportunities for brands that offer products that can simplify the connectivity process, such as hubs or surge protectors.
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Date Range:
Jun 20 — Sep 20
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