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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,891 more

Bicycle Boom

Brands are catering to the increasing number of urban cyclists during COVID-19

Trend - Realizing that there is a demand for cycling, brands and governments are launching products and implementing rules that will make the biking experience more comfortable and safer—both generally and in relation to the climate of the pandemic.

Insight - During the COVID-19 pandemic, many consumers are increasingly turning to biking as a means of getting around in their city. This not only contributes to an environmentally conscious lifestyle, but it also enables some to get exercise while having to physically distance, while others embrace the sport because it is safer than public transportation in the context of the pandemic. As a result, many are creating a demand for products and services that will alleviate their experience by allowing them to be comfortable and safe.
Workshop Question - How might your brand encourage/contribute to safer forms of transportation?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
105,757 Total Clicks
Date Range:
Mar 20 — Sep 20
Trending:
Just New and Warm
Consumer Insight Topics:

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