Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Sleep
Innovation
Anti-snoring products and tools support people who snore in their sleep.
4.4
Trend score
What's Happening
What is the Sleep Innovation trend?
Sleep Innovation: Innovations in the sleep industry have made it so people who deal with snoring are able to remedy it with specialty products designed to improve breathing during sleep. These products help avoid the disruptions and health issues that can come as a result of snoring.
Insight
The consumer insight behind the Sleep Innovation trend
Consumers are increasingly concerned with products and services that offer health benefits as they seek out well-rounded lifestyles that improve their mental and physical wellbeing. Products that are able to do this while fitting seamlessly into consumers' routines are especially appealing.
Trend themes
Themes within the Sleep Innovation trend
Three behaviours holding the trend together01
Health-Wellness Products
Consumers seek out products that offer health benefits as they increasingly strive for a well-rounded lifestyle. Businesses can offer products that improve consumers' physical and mental health.
02
Customization
Consumers are looking for products that will be adapted to their needs. Companies have the opportunity to cater to customers by offering customized products.
03
Eco-Friendly Packaging
Consumers seek out products with eco-friendly packaging. Businesses can increase the appeal of their products by not only offering snoring solutions, but by also making their packaging eco-friendly.
Industry implications
What the Sleep Innovation trend means for industry
Where the trend changes the playbookFor
Sleep Industry
Businesses can offer products and services that cater to customers looking for better quality sleep, well-being, and comfort.
For
Health-Wellness Industry
Companies can offer products that help improve physical and mental health.
For
Eco-Friendly Industry
Businesses can integrate eco-friendly packaging in their products to appeal to environmentally conscious consumers.
Workshop question
How is your brand improving consumers lives in a seamless way?
Trend signals
Trend signals for Sleep Innovation
Trend score 4.4 out of 10, from popularity 59%, activity 64%, freshness 9%.
Popularity59%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sleep Innovation trend
4 featured examples from Jul 9, 2019 to Sep 25, 2020CategoryLifestyle
Smart Anti-Snoring Muscle Simulators
Snore Circle's New Product Uses Micro Electric Pulsing
Opportunity for integrating smart anti-snoring muscle simulators into consumer electronic devices.
CategoryLifestyle
Soothing Anti-Snoring Pillows
The Doctor Pillow Copper Gel Pillow Has a Seven-in-One Design
Disruptive innovation opportunities in the industry to create novel comfort-focused bedding solutions.
CategoryLifestyle
Supportive Anti-Snoring Pillows
The 'Pillow Cube PRO' Comes in Three Thickness Levels
The customizable features and sleep technology used in the 'Pillow Cube PRO' present disruptive innovation opportunities in the bedding industry.
CategoryLifestyle
Adjustable Snoring Prevention Pillows
The CarbonIce Air Anti-Snoring Pillow is Comfort-Focused
The adjustable snoring prevention pillow offers a disruptive innovation opportunity within the bedding industry.
