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Fine Drive-Thru

Fine dining restaurants are opting-in for the drive-thru business model

Trend - Fine dining restaurants are continuing to adapt to the government-imposed restrictions due to the COVID-19 pandemic. While before, these businesses were often at-home meals and virtual dining, now they are boasting immersive drive-thru experiences.

Insight - Due to the outbreak of COVID-19, consumers are forced to continuously place limitations on their lifestyle—from work-related events to their entertainment choices. As time goes on, however, some become restless and even nostalgic about the activities that they enjoyed pre-pandemic. In light of this, individuals are looking to diversify their experiences and indulge in something that was available to them before, while maintaining rules of social and business conduct during COVID. This affords them peace of mind.
Workshop Question - How can your brand adapt a luxury experience to the current climate?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 17 Examples:
25,333 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:

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