Fine dining restaurants are opting-in for the drive-thru business model
Trend - Fine dining restaurants are continuing to adapt to the government-imposed restrictions due to the COVID-19 pandemic. While before, these businesses were often at-home meals and virtual dining, now they are boasting immersive drive-thru experiences.
Insight - Due to the outbreak of COVID-19, consumers are forced to continuously place limitations on their lifestyle—from work-related events to their entertainment choices. As time goes on, however, some become restless and even nostalgic about the activities that they enjoyed pre-pandemic. In light of this, individuals are looking to diversify their experiences and indulge in something that was available to them before, while maintaining rules of social and business conduct during COVID. This affords them peace of mind.
Insight - Due to the outbreak of COVID-19, consumers are forced to continuously place limitations on their lifestyle—from work-related events to their entertainment choices. As time goes on, however, some become restless and even nostalgic about the activities that they enjoyed pre-pandemic. In light of this, individuals are looking to diversify their experiences and indulge in something that was available to them before, while maintaining rules of social and business conduct during COVID. This affords them peace of mind.
Workshop Question - How can your brand adapt a luxury experience to the current climate?
Trend Themes
1. Fine Dining Drive-thru - Fine dining restaurants are pivoting to offer drive-thru experiences in response to COVID-19 restrictions, creating opportunities for exclusive and safe culinary events.
2. Drive-in Tasting Menus - Fine dining restaurants are transitioning to drive-in tasting menus, allowing for socially distant dining experiences and new avenues for customer interaction.
3. High-end Burger Drive-thrus - Fine dining restaurants are expanding their menus to include high-end burger drive-thrus, tapping into a wider customer base and diversifying revenue streams.
Industry Implications
1. Hospitality - The hospitality industry can adopt drive-thru experiences and tasting menus to cope with COVID-19 restrictions while still offering memorable experiences.
2. Technology - Restaurant technology platforms can facilitate collaborations and organize immersive drive-thru experiences that enable multiple brands to showcase their offerings.
3. Food and Beverage - The food and beverage industry can look to drive-thru models and rotating menus as a way to continue to provide a safe and flexible dining experience during the pandemic.
4 Featured, 17 Examples:
32,682 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
