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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,893 more

Alcoholic Probiotic

Brands are introducing live probiotics to alcohol & alcohol-related products

Trend - Live probiotics are known to promote a healthy gut bacteria balance, contributing to digestive health, immune function, and more. While before, businesses were betting on alcoholic kombucha as a health-focused alternative—now, alcohol brands are expanding to other formats.

Insight - Aware that the increasing demands of everyday life in the digital age can take a toll on one's health, the contemporary consumer continues to advocate for and embrace wellness. This movement has permeated all facets of one's lifestyle—from self-care rituals to entertainment activities. Individuals are looking to strike a balance between their enjoyment and a more holistic approach to health, which results in a demand for more wellness-conscious products across all industry categories.
Workshop Question - How can you revamp your product offering to appeal to the wellness-minded consumer?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 24 Examples:
16,841 Total Clicks
Date Range:
Aug 19 — Sep 20
Trending:
New and Average

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