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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,011 more

Para-Probiotic Vitality

Brands are implementing para-probiotics more actively in their formulas

Trend - Para-probiotics are non-viable microbial cells, essentially “inactive probiotics,” that carry health benefits for the immune system, digestion, and more. Recognizing that para-probiotics have applicational advantages to probiotics, companies in the food, beverage, and beauty industries are tapping them.

Insight - Due to the vast push and advocacy for holistic wellness, contemporary consumers are opting-in for products with distinct health claims. In this space, many are prioritizing peace of mind with solutions that are non-synthetic, biologically inspired, and research-backed. Placing emphasis on education and authenticity, individuals are willing to learn about new advancements in research and how innovative products might help them to be healthier and happier.
Workshop Question - How can your brand utilize para-probiotics in its offerings?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 26 Examples:
18,829 Total Clicks
Date Range:
Feb 20 — Sep 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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