Asmara’s New Products Combine Ginseng and Para-Probiotics
References: asmara.sg & nutraingredients-asia
Singapore beverage and supplement brand Asmara is entering the market for powdered products with a mix of ginseng and para-probiotics. As a result, this new foray emphasizes the need for functional and health-focused products in today’s market.
The first product is titled ‘Yin Elixir’ and it contains ginseng (American, Peruvian Maca, Indian Ashwagandha), saffron, and para-probiotics. Also known as “ghost probiotics,” the last ingredient is a non-viable probiotic. It is still useful, however, it’s dead cells still simulate certain bodily functions that are considered beneficial. Asmara’s second product is named ‘Yang Elixir’ and the formula boosts ginseng (Korean Red, Peruvian Maca, Indian Aswagadnha), saffron, and para-probiotics.
The para-probiotics included in the company’s products is a “heat-treated LAC-Shield.” It is believed that this ingredient has a beneficial effect on one’s immune system, reducing the incidence of the common cold or the manifestation of symptoms like coughing, sneezing, sore throat, and so on.
Image Credit: Asmara
The first product is titled ‘Yin Elixir’ and it contains ginseng (American, Peruvian Maca, Indian Ashwagandha), saffron, and para-probiotics. Also known as “ghost probiotics,” the last ingredient is a non-viable probiotic. It is still useful, however, it’s dead cells still simulate certain bodily functions that are considered beneficial. Asmara’s second product is named ‘Yang Elixir’ and the formula boosts ginseng (Korean Red, Peruvian Maca, Indian Aswagadnha), saffron, and para-probiotics.
The para-probiotics included in the company’s products is a “heat-treated LAC-Shield.” It is believed that this ingredient has a beneficial effect on one’s immune system, reducing the incidence of the common cold or the manifestation of symptoms like coughing, sneezing, sore throat, and so on.
Image Credit: Asmara
Trend Themes
1. Functional Powdered Products - Asmara's new powdered product line showcases the growing trend of consumers seeking functional health-focused products in the market.
2. Para-probiotic Blends - The use of para-probiotics in Asmara's new product line highlights a growing trend of incorporating non-viable probiotics for their potential health benefits.
3. Ginseng-based Supplements - Asmara's new products featuring ginseng as a key ingredient highlight a growing trend of ginseng-based supplements in the market.
Industry Implications
1. Beverage Industry - Asmara's new powdered products can disrupt the beverage industry by offering health-focused, functional options for consumers.
2. Supplement Industry - The use of non-viable probiotics in Asmara's product line could disrupt the supplement industry by offering a new approach to probiotics and their potential health benefits.
3. Health and Wellness Industry - Asmara's emphasis on functional, health-focused products with ginseng and para-probiotics aligns with a growing trend in the health and wellness industry.
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