Singapore beverage and supplement brand Asmara is entering the market for powdered products with a mix of ginseng and para-probiotics. As a result, this new foray emphasizes the need for functional and health-focused products in today’s market.
The first product is titled ‘Yin Elixir’ and it contains ginseng (American, Peruvian Maca, Indian Ashwagandha), saffron, and para-probiotics. Also known as “ghost probiotics,” the last ingredient is a non-viable probiotic. It is still useful, however, it’s dead cells still simulate certain bodily functions that are considered beneficial. Asmara’s second product is named ‘Yang Elixir’ and the formula boosts ginseng (Korean Red, Peruvian Maca, Indian Aswagadnha), saffron, and para-probiotics.
The para-probiotics included in the company’s products is a “heat-treated LAC-Shield.” It is believed that this ingredient has a beneficial effect on one’s immune system, reducing the incidence of the common cold or the manifestation of symptoms like coughing, sneezing, sore throat, and so on.
Image Credit: Asmara