'Bubble' is a new online health and wellness marketplace that's on a mission to share great-tasting, better-for-you food on a digital platform where "the stale conventions of the old food system are not allowed and transparency is the holy grail."
The Bubble Approved Goods that can be found on the marketplace are all delicious, healthy, innovative, clean-label and made with only whole ingredients, meaning they never contain refined or artificial sugars, synthetic dyes, trans fats or hydrogenated oils, or preservatives, fillers and gums. As such, some of the nourishing and wholesome products that can be found in Bubble's pantry include everything from beautifying chocolate bars and probiotic nut snacks to cheesy, cashew-based sauces.
Bubble also stocks a variety of lifestyle products to support vegan, ayurvedic, raw, paleo, keto and gluten-free consumers.
Key Themes Behind This Trend
- Transparency in Health Marketplaces
- Disruptive innovation opportunity: Creating a health marketplace that emphasizes transparency in product ingredients and labeling.
- Clean-label Food Products
- Disruptive innovation opportunity: Developing delicious and wholesome food products made with only whole ingredients and free from artificial additives.
- Tailored Lifestyle Products
- Disruptive innovation opportunity: Providing a wide range of lifestyle products catering to specific dietary preferences such as vegan, ayurvedic, raw, paleo, keto, and gluten-free.
Where This Applies
- Online Food Marketplaces
- Disruptive innovation opportunity: Building an online marketplace that curates health-focused food products and promotes transparency in the food system.
- Clean-label Food Industry
- Disruptive innovation opportunity: Manufacturing and distributing clean-label food products that prioritize whole ingredients and avoid artificial additives.
- Vegan and Specialized Diets
- Disruptive innovation opportunity: Creating lifestyle products that cater to specific dietary preferences like vegan, ayurvedic, raw, paleo, keto, and gluten-free.
