Face covering are integrated into clothing items for ease of use
Trend - Clothing brands are integrating face masks and coverings into their items in order to protect users from viruses and bacteria, as well as protect others from the users. These mask-equipped items come in everthing from shirts to antimicrobrial jackets.
Insight - Though people around the world have become accustomed to wearing masks to limit the spread of COVID-19, in some regions the practice is less of a habit than in others. For consumers who tend to be more forgetful, or who just want ease-of-access, health precautions that are integrated into their clothing allow them to go about their days while still remaining safe.
Insight - Though people around the world have become accustomed to wearing masks to limit the spread of COVID-19, in some regions the practice is less of a habit than in others. For consumers who tend to be more forgetful, or who just want ease-of-access, health precautions that are integrated into their clothing allow them to go about their days while still remaining safe.
Workshop Question - How could your brand better ease people into safety and health measures that are unusual to them?
Trend Themes
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Clothing-integrated Face Masks — Clothing brands are integrating face masks and coverings into their items in order to protect users from viruses and bacteria, as well as protect others from the users.
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Self-sanitizing Apparel — In response to the pandemic, protective properties are now being woven into a variety of apparel and accessories.
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Convenient Face Mask Storage — Consumers seeking out easy ways to carry face masks are driving the trend for face covering-equipped clothing items.
Industry Implications
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Fashion and Apparel Industry — Companies are integrating face masks and coverings into their clothing items to provide convenience and protection for their customers.
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Healthcare Industry — Self-sanitizing technology is disrupting the healthcare industry by offering a level of protection against microorganisms that was previously not available in standard clothing and apparel.
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Travel Industry — Self-sanitizing jackets, antimicrobial fabrics and clothing items with integrated face masks and coverings are catering to the needs of travelers seeking extra protection while exploring new cities.
