Many effervescent refreshments are coming to the market with alternative sweeteners or even no sugar at all, but the newly announced MapleMama Organic Sparkling Fruit Drinks are taking things in a different direction. The drinks are sweetened with maple instead of sugar or sweeteners that give them just the right level of sweetness without the associated maple taste. This works well with the four flavor options including Ginger Lemon, Raspberry Lime, Strawberry Kiwi and Blueberry Pomegranate, while also infusing seven vitamins and minerals as well as 54 antioxidants into the mix.
Chief Marketing Officer of MapleMama Beverages Kirstin Anton spoke on the new MapleMama Organic Sparkling Fruit Drinks saying, "MapleMama is the best of both worlds. Consumers love the health benefits of maple but want the goodness of their favorite fruit flavors. We give them both."
Key Themes Behind This Trend
- Alternative Sweeteners
- The trend of using alternative sweeteners in beverages opens up opportunities for innovative products that cater to health-conscious consumers.
- Natural Ingredients
- The use of natural ingredients, such as maple, in sparkling beverages taps into the growing demand for clean label products.
- Functional Beverages
- The inclusion of vitamins, minerals, and antioxidants in sparkling drinks caters to the trend of functional beverages that offer additional health benefits.
Where This Applies
- Beverage Industry
- The beverage industry can seize the opportunity to develop new drink concepts by incorporating innovative sweeteners and natural ingredients.
- Health and Wellness Industry
- The health and wellness industry can capitalize on the trend of natural sweeteners in beverages by promoting the benefits of clean label products.
- Nutraceutical Industry
- The nutraceutical industry can explore the potential of adding functional ingredients to beverages, such as vitamins, minerals, and antioxidants, to create functional sparkling drinks.
