Lanchester Wines' Dragon Tree Kombucha is being relaunched to help satisfy the demand for better-for-you drinks and low- to no-alcohol beverages—all without compromising on flavor. The product boasts a fruity base that's accentuated with the natural flavors of hibiscus and rosehip, which also give the product the kind of pink tint that's currently very popular with Millennial consumers.
In terms of taste, the lightly sparkling kombucha product is described as being "similar to strawberries and cream" and has the potential to be enjoyed as a functional and healthy alternative to a soft drink or an alcoholic product. The gluten-free, vegan and vegetarian product, which comes packaged in a recyclable can, is packed with benefits, including that it is low-calorie and a rich source of vitamins, polyphenols, antioxidants, biotin and more.
What's Driving This Trend
- Better-for-you Beverages
- There is a growing demand for healthier, low- to no-alcohol beverages that do not compromise on flavor.
- Probiotic Drinks
- Consumers are increasingly seeking functional beverages that offer health benefits, such as probiotics.
- Alternative Soft Drinks
- Millennials are looking for alternative options to traditional soft drinks that are both delicious and healthy.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the rising demand for better-for-you drinks by developing innovative, health-focused products.
- Health and Wellness Industry
- The health and wellness industry should explore the potential of probiotic beverages and their benefits for consumers seeking improved gut health.
- Packaging Industry
- The packaging industry can play a role in supporting the sustainable packaging needs of products like Dragon Tree Kombucha, which comes in a recyclable can.
