Kefir is a yogurt-like fermented drink that's traditionally prepared with some sort of dairy milk but it's also possible to prepare probiotic water kefir with a non-dairy starter. For the making of its probiotic beverages, Goodwolf uses kefir crystals to make a dairy-free alternative to most kinds of kefir on the market. The brand offers a variety of bold flavors like Ginger, Bliss, Gold and Bloom, which integrate flavorful ingredients like flowers, citrus fruits and anti-inflammatory turmeric. While Ginger is touted as being like "an old-fashioned ginger ale.," Gold is described as an uplifting post-workout drink.
The water kefir beverages can be enjoyed on their own or potentially can even be paired with a splash of alcohol to create inventive cocktails.
What Makes This Trend Stand Out
- Non-dairy Probiotic Beverages
- Opportunity to create unique and flavorful non-dairy probiotic beverages that cater to the growing demand for plant-based products.
- Water Kefir
- Potential for exploring and expanding the water kefir market as a healthier alternative to traditional sodas and energy drinks.
- Functional Beverages
- Opportunity to develop functional probiotic beverages that cater to specific health benefits such as anti-inflammatory, digestive and immune support.
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to expand their product line and tap into the growing health and wellness trend.
- Plant-based Industry
- Opportunity to capture the plant-based market by offering unique and flavorful non-dairy probiotic beverages.
- Functional Food Industry
- Opportunity to innovate and develop functional probiotic beverages that cater to specific health benefits.
