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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,885 more

Simplified Engagement

Engagement ring-buying platforms help guide users to make the right choice

Trend - Platforms on which people buy wedding rings are offering more information, quizzes and guidance about things related to the quality, design, and fit of engagement rings. These platforms simplify the buying process for users and help them better understand their options.

Insight - The process of getting engaged and planning a wedding is expensive, and many consumers aren't aware of the details of this process until they're thrown into it. This "learn as you go" approach can be avoided with research and education, which is particularly important to most people looking to invest in important products or milestones. Brands that ease this process are a priority for consumers in it.
Workshop Question - How is your brand simplifying the purchase journey for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
41,742 Total Clicks
Date Range:
Jul 19 — Sep 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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